E!’s Grammy red carpet coverage makes E! #1 specialty Sunday

Canadians prove E! is their Red Carpet destination with LIVE FROM THE RED CARPET: THE 2012 GRAMMY® AWARDS making E! last night’s most-watched specialty channel during the broadcast with 320,000 viewers.

Reaching more than 1.1 million Canadians, E!’s back-to-back red carpet specials, COUNTDOWN TO THE RED CARPET and LIVE FROM THE RED CARPET, delivered un-matched coverage of the music industry’s biggest night.

Becoming the second most-watched broadcast in E! history among total viewers and A18-49, last night’s LIVE FROM THE RED CARPET show was the #1 non-sports specialty program of the day among viewers 18+, and was E!’s most-watched program of the broadcast year among total viewers and A18-49.

E!’s GRAMMY AWARD Red Carpet coverage continues tonight with fashion-diva Joan Rivers and her high-note hitting fashion crew on FASHION POLICE at 10 p.m. ET (visit eonline.ca to confirm local broadcast times). Rivers, alongside her outspoken panel of fashion judges Kelly Osbourne, Giuliana Rancic, and George Kotsiopoulos, dish on all the Red Carpet looks from this year’s GRAMMY AWARDS, from fish-netted face masks and see-through lace to curve-hugging couture.  

Also tonight, E! pays tribute to one of the music industry’s biggest talents with an original 30-minute special, WHITNEY: A LEGEND LOST, at 8 p.m. ET. Hosted by E!’s Leah Miller and MuchMore’s Matt Wells, the pair takes a special look at the life, the voice and the career of the late and unforgettable Whitney Houston.

E!’s award season Red Carpet coverage continues tomorrow night, Feb. 14, with LIVE FROM THE RED CARPET: THE 2012 ORANGE BRITISH ACADEMY FILM AWARDS (BAFTAS) at 9 p.m. ET. Then, E! delivers Canadian viewers a front row seat to all the THE 2012 ACADEMY AWARDS® celeb action, and breaks down the hardware-holding fashion hits and misses from the season. E!’s OSCAR coverage begins with COUNTDOWN TO THE RED CARPET: THE 2012 ACADEMY AWARDS® airing Sunday, Feb. 26 at 1:30 p.m. ET, LIVE FROM THE RED CARPET: THE 2012 ACADEMY AWARDS® at 5:30 p.m. ET, CTV AT THE OSCARS® at 8:30 p.m. ET, and E! AFTER PARTY: THE 2012 ACADEMY AWARDS® at 11:30 p.m. ET. Then, for TV’s best award show fashion re-caps, FASHION POLICE: THE 2012 ACADEMY AWARDS® airs Monday, Feb. 27 at 10 p.m. ET. 

About the author