Canadians turn to ET Canada for the country’s most comprehensive Grammy coverage

The momentum continued last night as Global’s ET Canada garnered the country’s largest audience with its post-award coverage of the 54th Annual GRAMMY Awards. In fact, last night’s audience was ET Canada’s largest ever for its post-GRAMMY show and its most-watched episode this season.

Cheryl Hickey, Rick Campanelli and Roz Weston mixed and mingled with music royalty at Sunday’s GRAMMY Awards. Then on Monday night 829,000* Canadians (Ind. 2+) chose to watch ET Canada’s red carpet recap beating out eTalk’s post-GRAMMY coverage on CTV.

Sunday night’s one-hour live red carpet pre-show special, The Grammy Awards: ET Canada Live brought in an impressive 1.2 million viewers (Ind. 2+), and was up 74% year-over-year as the highest rated GRAMMY pre-show in its seven year run.

ET Canada airs weeknights at 7:30pm ET/PT on Global. Viewers can catch up on all the GRAMMY red carpet action at etcanada.com.

Source: BBM-NMR / BBM Canada PPM Data 9/12/2005-2/13/2012, Total Canada Ind2+ AMA (000), * includes combined total of 730p & 12a airings.

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