CTV Toronto’s 2011 Toy Mountain campaign is a huge success

CTV Toronto’s 16th Annual Toy Mountain campaign benefiting The Salvation Army officially wrapped today as Tom Brown and his team of elves have collected more than 150,000 toys for the Salvation Army, exceeding the campaign’s most ambitious goal to date. 

“We set an ambitious goal and Tom and the team at CTV have really helped us hit the target,” said Major John Murray of The Salvation Army. “We can now guarantee that every child who registered for a toy through our campaign will get a gift for Christmas.”

People who still want to donate a gift can still do so until Dec. 24. The campaign’s dedicated website toronto.ctv.ca/toymountain hosts a list of drop-off locations as well as a mechanism to donate online and receive a tax receipt from The Salvation Army. 

“I’d really like to thank everyone who donated to the campaign this year,” said Paul Rogers, Senior Vice-President, CTV Toronto. “The Toy Mountain Campaign is a huge priority for us and we couldn’t do it without our partners, viewers, and of course the staff that work so diligently to make it a success.” 

Toy Mountain and CTV Toronto would like to thank Toronto Area Ford Dealers, McDonald’s Restaurants, Best Buy, participating GTA shopping centres, Longo’s, Boston Pizza, and Uncle Neil and Friends for their generous support of the 16th Annual Toy Mountain campaign.

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