Santa and 2011 American Music Awards have a rockin’ Sunday on CTV

From the North Pole to Hollywood, all the biggest names were on CTV on Sunday. CTV and CP24’s broadcast of THE SANTA CLAUS PARADE was the most-watched since 2004, while THE 2011 AMERICAN MUSIC AWARDS® had its highest audience in a decade.

Dashing through the streets of downtown Toronto in the afternoon, THE SANTA CLAUS PARADE ushered in the holiday season with an impressive 925,000 total viewers on CTV and CP24. Nearly 1.5 million viewers waved to Santa as he made his big arrival at the end of the parade, with close to 3.5 million viewers watching some or all of the broadcast. The hometown market of Toronto saw ratings growth of 43% with total viewers and also saw double digit growth with all key demos compared to last year.

From the red suit to the red carpet, the 2011 AMERICAN MUSIC AWARDS® captured close to 2 million viewers (1.91 million) for the live broadcast on CTV, ranking as the #1 program of the day with total viewers and the key A25-54 and A18-49 demos. Peaking with 2.6 million viewers as Jennifer Lopez “bared” all, 8.3 million Canadians watched some or all of the broadcast, the largest audience reach on record. The 2011 AMERICAN MUSIC AWARDS® won its timeslots in all three hours from 8-11 p.m. ET, more than doubling the viewers of its closest competitor, Global (702,000 2+).

ETALK has all the 2011 AMERICAN MUSIC AWARDS® action tonight at 7 p.m. ET on CTV and 6 p.m. ET on E! (visit CTV.ca and eonline.com to confirm local broadcast times). Reporting from the red carpet as well as backstage, ETALK’s L.A. correspondent Jessi Cruickshank interviews the big winner of the night, Taylor Swift, as well as additional presenters and stars.

The 2011 AMERICAN MUSIC AWARDS® also garnered buzz on twitter in Canada, with the Top 10 trending topics all related to the awards at some point throughout the three-hour broadcast.

About the author