Global Toronto supporting 2011 Toronto Fire Fighters' Toy Drive

With the holiday season just around the corner, Global Toronto is teaming up with local fire fighters for a fifth year to support the Toronto Fire Fighters’ Toy Drive.

This charitable initiative begins with an official launch Thursday, November 10th, and includes a festive family-friendly event featuring a live broadcast by Global Toronto’s News Hour on Thursday, November 24th at the Shops at Don Mills.

This Thursday’s kick off with Global Toronto’s Susan Hay will take place live from Station # 123 on Bond Street during the News Hour broadcast beginning at 5:30 pm. Coverage of the Fire Fighters’ Toy Drive will continue throughout the holiday season.

News Hour will also host a special holiday event at the town square area of Shops at Don Mills (Don Mills Rd. and Laurence Ave. E) on November 24th. Susan Hay will broadcast live from the event along with Global Toronto Meteorologist Anthony Farnell, who will also be on-site to conduct his nightly weather report.

“Last year’s event was a spectacular success,” said Ward Smith, News Director and Station Manager, Global Toronto. “The town square was transformed into a magical place for families to get into the holiday spirit. We fully believe in supporting worthwhile causes like the Toronto Fire Fighters’ Toy Drive because they allow us to connect with our viewers on a more personal level while giving back to our community.”

The public are invited to join the fun at the Shops at Don Mills from 5 to 8pm on November 24th and donate a toy on-site in exchange for a free hamburger and hot drink and cookie. Children can have their photo taken with Santa, visit his reindeer and even drop off their holiday letters to St. Nick. Everyone can also enjoy listening to Christmas carols sung by the Crestwood School Choir, and can enter a draw for Shops at Don Mills gift cards. A highlight of the evening will be the official lighting of two trees – one 20 ft. and the other 16.5 ft – , which will take place between 5:30 and 5:45pm.

“Global Toronto has played a pivotal role in the success of our Toy Drive these past four years and we welcome their continued support,” said Rick Berenz, Principal Officer, Toronto Fire Fighters’ Toy Drive. “Without their help and the generosity of the local community, it wouldn’t be possible to collect the thousands of toys that we do each year. Thanks to them, disadvantaged children all over the GTA will have a bright holiday season.”

Donations to The Toronto Fire Fighters’ Toy Drive can also be made by dropping off new, unwrapped toys and gift cards at any Toronto-area Fire Hall. The demand for toys is great for children of all ages, but the need for donations for teens is especially high. For more details, or to learn about ways to help contribute to the Toronto Fire Fighter’s Toy Drive, or to make a charitable monetary donation, please visit www.globaltoronto.com.

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