Bell Media launches all-New, 24-hour music video channel today

Kids who can’t get enough of music and pop stars can quench their thirst with Juicebox, an all-new, commercial-free, music video channel devoted specifically to pre-teens, launching today.

Formerly the all-request music video channel PunchMuch, Juicebox is the only channel of its kind in Canada, offering music-loving kids, parent-approved music programming, 24-7.

Juicebox is available on more than 30 carriers across the country, including Bell TV (channel 578) and Rogers (channel 707). For kids and parents on the go, the same kid-safe videos can be viewed online at

“With Juicebox, we have created a dedicated destination for kids who love music, a destination that parents can feel good about,” said Neil Staite, Vice-President and General Manager, Music & Entertainment, Bell Media. “Juicebox offers something that no other music video channel can: kid-friendly, parent-approved content for music-loving kids, 24 hours a day.”

Juicebox features thousands of today’s hottest videos, like Selena Gomez and the Scene’s “Who Says”, Justin Bieber feat. Ludacris “Baby” and Cody Simpson’s “On My Mind”. Juicebox features music programming that’s vetted by a committee of parents, ensuring that Juicebox provides an age-appropriate environment for kids to enjoy their favourite music. In addition to the channel, young viewers who’d rather rock out on Saturday morning than watch cartoons can tune into CTV from 6-8 a.m. ET for a two-hour snackable version of Juicebox, beginning Saturday Nov. 26.

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