Much Presents We Day 2011, premiering Oct. 30 on MuchMusic

MuchMusic and today’s hottest celebs come together to celebrate and inspire young Canadians to “be the change” in MUCH PRESENTS WE DAY 2011, premiering Sunday, Oct. 30 at 7 p.m. ET.

Co-hosted by VAMPIRE DIARIES’ Nina Dobrev and chart-topping, teen-throb Joe Jonas, the one-hour special features highlights from We Day events in Toronto (Sept. 27) and Vancouver (Oct. 13).

Organized and produced by Free The Children, We Day is the largest youth-empowerment event of its kind led by international children’s rights activists and Free The Children co-founders Craig and Marc Kielburger.

As a companion to the special, additional content from the We Day will be posted on following the premiere broadcast.

MUCH PRESENTS WE DAY 2011 also airs Saturday, Nov. 26 at 7 p.m. ET on CTV and on Sunday, Nov. 27 at 7 p.m. ET on CTV 2, as well as additional air dates on E!, MuchMore, MTV and MTV2.  For a full list of broadcasts click here.

“Today’s youth have a voice and want to make a difference,” said Rick Brace, President, Specialty Channels and CTV Production. “We Day is a celebration of this positive energy and we are proud to pair MuchMusic, Canada’s leading youth brand, with one of the biggest youth movements in the world, to share this inspirational day with a national audience.”

“We Day fills stadiums with tens of thousands of passionate, engaged youth, and some of the greatest social justice leaders of our time,” said Craig Kielburger, founder of Free The Children. “MuchMusic and CTV’s broadcast captures We Day’s idealism, passion and imagination for the rest of Canada, and helps us remind youth a better world is possible and they are not alone in their commitment to social justice. Youth coming together to lead global change is the movement of our time.”


MUCH PRESENTS WE DAY 2011 includes performances by:

City and Colour


Down With Webster


Joe Jonas

Nelly Furtado with the Kenyan Boys Choir


The celebrity jam-packed special includes testimonials from City and Colour, Classified, DEGRASSI’s Munro Chambers and Aislinn Paul, Down With Webster, Hedley, and Shaquille O’Neal on what We Day means to them and how they inspire others to get involved. Also featured in the special is a sneak peek at Nelly Furtado’s trip to Africa, and Hedley’s recent trip to India, with Free The Children.  It was following Nelly Furtado’s trip to Africa that she was inspired to donate one million dollars to Free The Children to fund two new programs supporting girls in need throughout the Maasai Mara region of Kenya and in the Middle East and North Africa region (MENA). The surprise donation announcement, made at Toronto We Day, Sept. 27, is also featured in the special.

Throughout the day on Sunday, Oct.30, leading up to the premiere of MUCH PRESENTS WE DAY 2011 at 7 p.m. ET, Much airs exclusive behind-the-scenes footage and interviews captured at the We Day events in Vancouver, featuring Shaquille O’Neal, Down With Webster, Hedley, Classified and more.

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