Disney XD offering on Xbox Live

Astral Media Inc. (TSX: ACM.A/ACM.B) today announced a deal that will have programming from its multi-platform brand Disney XD available on the Xbox 360 console through Xbox LIVE, the premium online entertainment service for Xbox 360.

One of the first kids entertainment brands to make content available to Canadian families through Xbox LIVE, Disney XD will offer a sampling lineup that includes popular titles such as Phineas and Ferb, Kickin’ It and What’s Up, Warthogs!. Programming will be available concurrent upon launch of the service this winter.

“Disney XD and Kinect for Xbox 360 are a perfect match and we are excited by the prospect of delivering content in a way that is truly relevant to the Disney XD brand and audience. It is the ideal way to showcase exactly what the brand has to offer and build on the success of our linear service,” said Domenic Vivolo, Senior Vice President, Marketing and Sales, Astral Television Networks. “Presenting a sample offering of Disney XD programming to viewers through such a dynamic interface truly speaks to the ethos of Disney XD and to the focus of Astral, further exemplifying our commitment to giving audiences the content they desire where, when and how they want it.”

“Our partnership with the Disney XD-branded platform, operated in Canada by Astral, marks a significant milestone in our vision to bring you all the TV entertainment you want, shared with the people you care about, made easy,” said Pete Thompson, General Manager, Xbox LIVE. “By bringing Disney XD to Xbox LIVE and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever.”  

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