First lineup announcements for We Day

Free The Children and MuchMusic revealed today a first look at the exciting line-up of Nobel Peace Laureates, world-renowned social activists, Golden Globe®, Grammy® and JUNO Award winners set to join 36,000 student leaders from 1,500 schools across North America at the world’s largest empowerment event of its kind, We Day.

Believing in the power of youth to make a difference, this year’s epic line-up of performers and speakers will come together to inspire and ignite the passion of young people gathered for We Day events in Toronto at the Air Canada Centre (September 27) and in Vancouver at the Rogers Arena (October 13) as they celebrate the positive actions they are taking and build their momentum to make a difference in their communities and around the world.

Both Toronto and Vancouver We Days are being taped for a special to air on MuchMusic, Sunday, Oct. 30 at 7 p.m. Both events will also be streamed live online at allowing people from all over the world to tune in and take part in the day. An encore broadcast will air on Much Sunday, Oct. 30 at 10 p.m. ET.

Leading the electric crowd in Toronto will be host, international musician Joe Jonas and hosts in Vancouver still to be announced. Along with internationally acclaimed children rights activists and co-founders of Free The Children, Craig and Marc Kielburger, the initial line-up includes:


Toronto – September 27th

• Mary Robinson, first female President of Ireland and former United Nations HighCommissioner for Human Rights

• Grammy Award winner, Nelly Furtado

• Award winning actor, film director and political activist, Danny Glover

• Dr. Patch Adams, social activist, citizen diplomat and author

• Rick Hansen, Canadian Paralympian

• Popular Canadian rappers and producers, Classified and Kardinal Offishall

• Kenyan Boys Choir, performers at President Barack Obama’s inauguration ceremony

• Renowned Canadian artists and performers, City and Colour, Nikki Yanofsky and Neverest

• Platinum selling, JUNO Award winning Canadian pop icon and producer, Shawn Desman

• DEGRASSI actors Munro Chambers and Aislinn Paul

• More special guests to be announced…


Vancouver – October 13th


• Mikhail Gorbachev, Former Soviet President and Nobel Peace Laureate

• Award winning actress and activist, Mia Farrow

• NBA All-Star, Shaquille O’Neal

• Multi-platinum, JUNO and MMVA Award winning recording artists, Hedley

• JUNO Award nominated, MMVA winning Canadian band, Down With Webster

• Liz Murray, inspirational speaker best known as having been homeless in her youth and graduating from Harvard

• Platinum selling, JUNO Award winning Canadian pop icon and producer, Shawn Desman

• FRESHH, the 2011 Canadian National Hip Hop Champions & Hip Hop International Grand Finalists

• Television personality Jessi Cruickshankand MuchMusic’s Jesse Giddings

• More special guests to be announced…


Me to We motivational speakers, Spencer West, Robin Wiszowaty, Michel Chikwanine and Noah Kaplin will also address both audiences. 

We Day is not just an event. Students who attend We Day take part in the We Schools in Action program, a year-long, unparalleled educational opportunity in which they commit to take action on at least one local and one global issue throughout the school year. Motivated by the powerful speakers and performers, students take the messages learned at We Day back to their peers and begin planning their year of action. In the 2010/2011 school year alone youth volunteered more than 1.7 million hours of their time and raised $5.4 million in donations to support local and global organizations. 

We Day is free to all students and educators thanks to the generosity of sponsors, including co-title sponsors National Bank Financial Group and OMERS Worldwide and broadcast partner MuchMusic, part of Bell Media who have partnered with Free The Children on We Day since 2007.

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