eTalk has most-watched coverage of 2011 Toronto International Film Festival

The people have chosen. CTV’s ETALK has bested ET CANADA in both total viewers and key demos with the most-watched coverage from the 2011 Toronto International Film Festival® for the seventh year in a row.

Averaging 524,000 viewers over seven nights of coverage, ETALK attracted 56% more viewers then ET Canada (336,000), and 1% more than ENTERTAINMENT TONIGHT (521,000).

ETALK also led ET CANADA by double digits in the key demos A25-54 (+41%), A18-49 (+29%), and A18-34 (+18%). In addition, ETALK was up 17% with total viewers over its 2010 coverage, and also saw increases in the key F18-34 (+7%), F18-49 (+13%) and F25-54 (+2%) demos.

“Our goal to kick off our 10th Anniversary season was to deliver the most exclusive and comprehensive Festival coverage possible,” said Morley Nirenberg, Director of Production/Executive Producer, ETALK. “And our viewers have helped us achieve that goal for the seventh straight year.”

As the country’s most trusted source for entertainment news, ETALK anchors Ben Mulroney and Tanya Kim, along with reporters Lainey, Traci Melchor, Danielle McGimsie, and Susie Wall, had the Festival completely covered. As the Official Media Partner of the Roy Thomson Hall Gala Red Carpets, ETALK produced daily red carpet shows, delivering interviews with mega-stars in attendance live to fans inside the theatre, at the TIFF Bell Lightbox, and then later to viewers at home. ETALK’s trusted team also covered the most sought-after parties and brought viewers the most extensive and up-to-the-minute coverage of the Festival. From Brad Pitt to George Clooney and Madonna, ETALK talked to the biggest stars and also sat down one-on-one with Kirsten Dunst, Scott Speedman, Maggie Gyllenhaal and Kiefer Sutherland in the ETALK interview lounge at the Intercontinental Hotel on Front Street.

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