eTalk celebrates 10th anniversary season

ETALK 10.0 begins right now! ETALK kicks off its tenth anniversary season of exclusive celebrity coverage and Canadian content when it debuts a new amped-up set and striking new on-air look – for the first time in HD – on Tuesday, September 6 at 7 p.m. ET on CTV and 8 p.m. ET on E! (visit CTV.ca and eonline.ca to confirm local broadcast times).

The celebration continues throughout the year, with the introduction of its first dedicated website, etalk.ca. Coming off its most successful season ever, ETALK remains Canada’s most-watched and longest-running entertainment newsmagazine.

Evolving out of CTV’s TalkTV channel, it was in 2002 that a new daily, Canadian entertainment digest debuted on conventional television, ETALK DAILY.

Since that time, Canadians have proven time and again that CTV’s ETALK is their go-to source for celebrity news, award show coverage and exclusive interviews, profiling Canadian talent and providing a unique Canadian spin to international entertainment news.

Helping to build a star system in Canada, pioneering Canadian red carpet production, and creating exclusive backstage lounge opportunities, ETALK is a trailblazer in entertainment reporting and continues to make its mark in Canada and on the international stage.

“ETALK was Canada’s first daily entertainment show a decade ago, and we’ve been working to build Canada’s star system and support local talent ever since,” said Morley Nirenberg, Director of Production/Executive Producer, ETALK. “The ETALK brand is known around the world, but it’s the impact we’ve had on Canadian talent that has been the most rewarding, and has helped ETALK reach its 10th Anniversary.”

When the new season premieres on Tuesday, September 6 at 7 p.m. ET on CTV and 8 p.m. ET on E!, ETALK will start their tenth anniversary year with a new set and refreshed on-air look, and for the first time, in HD. The revamped set will be expanded to include an intimate conversation area for exclusive interviews, as well as space to accommodate audiences, all while overlooking the Toronto skyline. Also in celebration of Season 10, ETALK will launch a dedicated website this fall. Viewers will get a sneak peek of ETALK’s new look through various promos airing this week.

 

As ETALK turns 10, here’s a list of their major milestones:

 

October, 2001: ETALK’s legacy began when it was introduced to Canadians as a weekly entertainment news show with host Ben Mulroney.

September, 2002: ETALK became Canada’s first daily entertainment show rebranded as ETALK DAILY, and resident fashion expert and West Coast reporter Susie Wall joined the team.

October, 2002: ETALK anchor Tanya Kim made her first appearance on the show as the resident music expert.

April, 2003: ETALK pioneered Canadian red carpet shows when it produced and hosted the red carpet arrivals for THE 2003 JUNO AWARDS in Ottawa.

February, 2004: ETALK covered THE ACADEMY AWARDS red carpet from the coveted second position for the first time.

June, 2004: The second season of CANADIAN IDOL premiered and ETALK was there from the beginning, helping introduce finalist Jacob Hoggard to the country. They later joined the singer on April 2, 2006 on The JUNO Awards Red Carpet in Halifax, NS, where they celebrated his band Hedley’s first nomination.

July, 2005: Gossip maven Lainey became an ETALK correspondent, and continues to dish on all things celebrity.

September, 2005: Sophie Grégoire-Trudeau joined the ETALK team as Quebec correspondent, covering Quebec-based celebrities and stories from ETALK’s Montreal bureau.

October, 2005: Canada’s source for Entertainment, ETALK began providing daily entertainment coverage to CTV News outlets across the country.

May, 2006: ETALK DAILY switched back to its original name, ETALK, but their commitment to supporting Canadian talent remained the same.

September, 2007: Traci Melchor joined the ETALK team as a reporter, travelling the world to cover various junkets and music.

October, 2007: Danielle McGimsie joined ETALK as a reporter, and has been covering celebrity stories and doing daredevil stunts (hang gliding anyone?) ever since.

March, 2008: ETALK relocated from the historic Masonic Temple to a street-front studio in the heart of Toronto’s Entertainment District, at the corner of Queen and John streets.

May, 2008: ETALK launched its dedicated half-hour interview series LIVE AT ETALK with Canadian SEX AND THE CITY star Kim Cattrall.

October, 2010: LIVE AT ETALK hit a high note from the parking lot at 299 Queen Street when the cast of THE BIG BANG THEORY, surrounded by a huge crowd of fans, helped get LIVE AT ETALK its highest ratings ever at the time with 828,000 overnight viewers tuning in. BAZINGA!

February, 2011: ETALK scored its most-watched regular episode on February 28 with almost one million viewers for its post-OSCARS® coverage.

September 6, 2011: ETALK launches its 10th Anniversary season with a new set and on-air look, and airs for the first time in HD.

 

Throughout it all, ETALK has remained committed to supporting home-grown talent, consistently promoting Canadian stars like Drake, Justin Bieber, Michael Bublé, Brent Butt and the cast of CORNER GAS, Nina Dobrev, Nelly Furtado, Avril Lavigne, and the cast of DEGRASSI, among so many others. Over 10 years, ETALK has visited countless sets and extensively covered Canadian productions including CANADIAN IDOL, FLASHPOINT, HICCUPS, DAN FOR MAYOR, ROOKIE BLUE, CANADA’S NEXT TOP MODEL, SO YOU THINK YOU CAN DANCE CANADA, WHISTLER, BEING ERICA, INSTANT STAR and BATTLE OF THE BLADES, while also providing wall-to-wall coverage of The JUNO Awards, the MMVAs, Canada’s Walk of Fame and The Scotiabank Giller Prize.

As the country’s clear choice for entertainment news, ETALK’s ninth season has been its most successful to date with total viewers and the key A18-34 demo, with Season 9 viewership up 24% compared to Season 8 in A18-34*. With an average audience of 567,000, ETALK delivers 54% more viewers than ET CANADA, and also wins in the key demos as well (+62% in A18-34; +61% in A18-49; and +59% in A25-54). ETALK’s ninth season also saw growth head-to-head against ENTERTAINMENT TONIGHT (554,000), earning 2% more viewers then the American entertainment show.

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