Bruno Mars added to 2011 MTV VMA lineup

MTV announced today that Bruno Mars is set to take his talents to the “2011 MTV Video Music Awards” stage as the latest artist added to this year’s amazing lineup of VMA performers.  

With this performance and four VMA nominations including “Video of the Year,” the multi-talented singer, musician, songwriter and producer continues to add to an extraordinary year of achievements that include: his multi-platinum certified debut album, Doo-Wops & Hooligans, co-writing, producing and performing on the smash-hits B.o.B’s “Nothin’ On You,” Travie McCoy’s “Billionaire” and Cee Lo Green’s “F***k You! (Forget You)” as well as his hit singles, “Just The Way You Are,” “Grenade” and “The Lazy Song.”  

Additionally, the first round of 2011 VMA presenters have been announced from the world of music and pop culture including: Jonah Hill from the upcoming film Moneyball, the Teflon Don aka The Boss Rick Ross, Seth Rogen from the movie 50/50, platinum recording artist and Emmy Award-winning actress Selena Gomez, Keeping Up With The Kardashians very own Kim Kardashian, and hip-hop’s most innovative alternative collective, Odd Future.

“We’re thrilled to have Bruno Mars bring his exceptional talent to the VMA stage,” said Amy Doyle, Executive Producer of the 2011 MTV Video Music Awards and EVP, Music & Talent, MTV.  “He is one of the most exciting live performers today and with his artistic versatility, he will undoubtedly deliver a standout performance.”

Bruno Mars joins previously announced 2011 VMA performers including Adele, Lil Wayne, Chris Brown and Young The Giant.  The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers and presenters on a later date.  For more news and information about Bruno Mars, please visit:  www.brunomars.com and www.elektra.com. 

Viewers can vote for all general VMA categories by visiting vma.mtv.com online or m.mtv.com on their mobile phone through August 16th.  In addition, Best New Artist text voting is open to all wireless carrier subscribers by texting BNA to 66333. Voting for this category continues through the show, live on August 28th.  Verizon subscribers can vote on all categories via SMS by texting VMA to 66333 (standard message rates apply.)

The 2011 MTV Video Music Awards will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication.  In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.

The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history. 

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