Bell Media leads Canadian broadcasters with 59 medals at the 2011 Promax|BDA Awards Competition

Bell Media, once again has been recognized as the leading Canadian broadcaster at the 2011 Promax|BDA Awards held on June 30 in New York.

The Bell Media Agency (formerly known as The CTV Creative Agency) was honoured with 41 medals recognizing excellence in promotion and design, which includes 25 Promax|BDA Promotion and Marketing Awards and 16 Promax|BDA Design Awards.

The Bell Media Agency also took home 18 awards at the Promax|BDA LOCAL Station Awards in Las Vegas on Thursday, June 9. An impressive combined total win of 59 medals, Bell Media leads the country with more medals than all other Canadian competitors combined and is notably the only leading winner out of the major award winners (which includes HBO, Showtime and NBC Universal) whose work is entirely conceived and created in-house. 

Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities. 

For the BDA Design portion of the awards, honouring the best in North American design, The Bell Media Agency captured 3 Gold Medals, 2 Silver and 2 Bronze, as well as 4 BDA World Gold, 3 World Silver and 2 World Bronze awards representing the best in international television design and promotion. For Promax North America, which represents Promotion and Marketing, Bell Media garnered 5 Gold Medals, 9 Silver Medals and 3 Bronze Medals. As well as 2 Promax World Gold, 4 Silver World and 2 World Bronze awards for World Promotion and Marketing. 

“Congratulations to everyone at the The Bell Media Agency for picking up a remarkable 59 awards at this year’s Promax|BDA Awards,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand Strategy. “With wins across Bell Media’s diverse platform of networks including CTV, Discovery, TSN, MuchMusic, MTV, Bravo!, BNN, SPACE and CP24, the awards represent a collaborative effort from an incredible team whose creativity continues to amaze me on a daily basis.”

 

Below is a complete list of the 2011 Promax|BDA Design, Promotion and Marketing Awards for Bell Media:

 

CTV (16 Awards)

 

WORLD GOLD

ENTERTAINMENT PROGRAM PROMOTION – INTERACTIVE – CTV -THE BIG BANG THEORY

 

WORLD GOLD

3D PROMOTIONAL OR SALES KIT – CTV – YOUR OLYMPIC EXPERIENCE

 

WORLD GOLD

NEWS/INFORMATION PROGRAM CAMPAIGN – CTV BC – WORKING FOR YOU FALL CAMPAIGN

 

WORLD GOLD

SPORTS: OPEN/TITLES – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES OPEN

 

NORTH AMERICAN GOLD

PROGRAM PROMOTIONAL CAMPAIGN IN HOUSE – CTV SO YOU THINK YOU CAN DANCE CANADA

 

NORTH AMERICAN GOLD

ART DIRECTION & DESIGN: CAMPAIGN –SPORTS – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES

 

WORLD SILVER

STUNT PROMOTION OVERALL USING INTEGRATED MEDIA – CTV – THE BIG BANG THEORY

 

WORLD SILVER

FOLDED PIECE – CTV: FLASHPOINT – A BULLET TO THE HEART

 

NORTH AMERICAN SILVER

ART DIRECTION & DESIGN: ON-AIR ILLUSTRATION – CTV: THE MARILYN DENIS SHOW BUMPER

 

NORTH AMERICAN SILVER

VIRAL/WEB/USER GENERATED CONTENT – CTV THE BIG BANG THEORY

 

NORTH AMERICAN SILVER

SPECIAL PROJECT AWARD – CTV – BELIEVE VIDEO

 

NORTH AMERICAN SILVER

BEST COLLABORATIVE EFFORT – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES

 

WORLD BRONZE

CAMPAIGN DESIGN: TOPICAL ON-AIR ONLY – CTV: VANCOUVER 2010 OLYMPIC WINTER GAMES

 

NORTH AMERICAN BRONZE

FOLDED PIECE – CTV: FLASHPOINT – A BULLET TO THE HEART

 

NORTH AMERICAN BRONZE

STUNT PROMOTION – CTV- THE BIG BANG THEORY VIDEO BOOTHS

 

NORTH AMERICAN BRONZE

ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO – NEWS – YOUR VOTE

 

MUCHMUSIC (10 Awards)

 

NORTH AMERICAN GOLD

HOLIDAY/SPECIAL EVENT PROMOTION – MUCHMUSIC – MMVA TEASER

 

NORTH AMERICAN GOLD

GENERAL BRANDING/IMAGE SYNDICATOR – MUCHMUSIC – LIGHTS

 

NORTH AMERICAN GOLD

BEST DIRECTING – MMVA OPEN

 

WORLD SILVER

INTERSTITIAL/ADVERTISER INTEGRATION/PROGRAM WRAPS CAMPAIGN -MUCHMUSIC – SUN DOWN WITH WEBSTER

 

WORLD SILVER

BEST DIRECTING – MMVA OPEN

 

NORTH AMERICAN SILVER

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN – MUCHMUSIC – THE MUCHMUSIC VIDEO AWARDS

 

NORTH AMERICAN SILVER

ON-AIR CONSUMER TIE-IN PROMO CAMPAIGN – MUCHMUSIC – TIC TAC

 

WORLD BRONZE

ON-AIR CONSUMER TIE-IN PROMOTION CAMPAIGN – MUCHMUSIC – SUN DOWN WITH WEBSTER CAMPAIGN

 

NORTH AMERICAN BRONZE

PROGRAM PROMOTIONAL-CAMPAIGN IN-HOUSE – MUCHMUSIC – MUCHMUSIC VIDEO AWARDS

 

NORTH AMERICAN BRONZE

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAMMING – MUCHMUSIC – HOLIDAY WRAP

 

Discovery (4 Awards)

 

WORLD SILVER

OUTDOOR/ENVIRONMENTAL/TRANSIT AD- DISCOVERY WORLD HD – OUTDOOR CAMPAIGN

 

WORLD SILVER 

HOLIDAY/SPECIAL EVENT – PRINT – DISCOVERY – ‘LAST DAY OF THE DINOSAURS’ STANDEE

 

NORTH AMERICANSILVER

ON AIR PROMOTION FOR WEBSITE – DISCOVERY CHANNEL- DISCOVERYCHANNEL.CA

 

WORLD BRONZE

OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN – DISCOVERY WORLD HD – OUTDOOR CAMPAIGN

 

TSN (3 Awards) 

 

WORLD GOLD

ILLUSTRATION FOR PRINT – TSN: RAPTORS ON TSN POSTERS

 

WORLD GOLD

POSTER CAMPAIGN – TSN: RAPTORS ON TSN POSTERS

 

WORLD BRONZE

SPORTS: OPEN/TITLES – TSN: NHL ON TSN

 

BNN (2 Awards)

 

WORLD SILVER

ART DIRECTION & DESIGN: IMAGE CAMPAIGN – NEWS

GOLD – BNN IDS

 

NORTH AMERICAN SILVER

NEWS/INFORMATION PROGRAM SPOT – BNN STOCK & AWE: FRIGHT NIGHT

 

MTV (2 Awards)

 

NORTH AMERICAN GOLD

ON-AIR CONSUMER TIE-IN PROMO – MTV – WINDOWS: CASTING CALL

 

NORTH AMERICAN SILVER

ON-AIR CONSUMER TIE-IN PROMO – MTV – APPLES TO APPLES

 

SPACE (2 Awards)

 

NORTH AMERICA GOLD

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT – SLASHER MONDAYS

 

NORTH AMERICA GOLD

HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN – STAR WARS, THE COMPLETE SAGA

 

BRAVO! (1 Award)

 

NORTH AMERICAN GOLD

TYPOGRAPHY: ON-AIR – BRAVO! IAS (INSIDE THE ACTORS STUDIO)

 

CP24 (1 Award)

 

NORTH AMERICAN SILVER

CP24 – YOUR VOTE – NEWS/INFORMATION PROGRAM CAMPAIGN

 

Promax|BDA LOCAL Station Awards

 

On Thursday, June 9 the 2011, the Bell Media Agency took home 18 awards at the Promax|BDA LOCAL Station Awards. Leading the way with 11 Gold and 7 Silver awards for CP24, CTV Toronto and CTV British Columbia, this is the first year the local awards were handed out in advance of the main conference and award ceremony. 

 

Below is a complete list of the 2011 Promax|BDA LOCAL Station Awards for Bell Media properties:

 

CP24 (11 Awards) 

 

NORTH AMERICA GOLD 

Holiday/Seasonal/Special Event Program Spot – Local – “Trash Talk”

 

NORTH AMERICA GOLD 

Non Fiction/ Reality Program Spot – Local – “Your Vote”

 

NORTH AMERICA GOLD 

Stunt Promotion–On–Air Only –Local – “Santa Claus Parade: He’s Coming” 

 

NORTH AMERICA GOLD 

Public Service Announcement –Local – “Pride Kyle Rae”

 

NORTH AMERICA GOLD 

Funniest Promo –Local – “Trash Talk” 

 

NORTH AMERICA GOLD 

Editing: Television/ Video Presentation –Local – “XMAS Wish: Frog’s Journey” 

 

NORTH AMERICA GOLD

Directing: Television/ Video Presentation – Local – “Santa Claus Parade: He’s Coming” 

 

NORTH AMERICA SILVER

Editing: Television/ Video Presentation – Local – “Santa Claus Parade: He’s Coming” 

 

NORTH AMERICA SILVER

Live Event Spot – Local – “Santa Claus Parade: He’s Coming” 

 

NORTH AMERICA SILVER 

Directing: Television/ Video Presentation –Local – “XMAS Wish: Frog’s Journey” 

 

NORTH AMERICA SILVER 

Holiday/Seasonal/Special Event Program Spot– Local – “Santa Claus Parade: He’s Coming”

 

CTV Toronto (3 Awards)

 

NORTH AMERICA GOLD 

Live Event Spot – Local – “Election/ DWTS”

 

NORTH AMERICA GOLD 

On– Air Consumer Tie – In Promo – Local – “Toy Mountain: Grinch”

 

NORTH AMERICA SILVER 

Special News Report or Event Programming – Local – “Election/ DWTS”

 

CTV British Columbia (4 Awards)

 

NORTH AMERICA GOLD

Holiday/ Special Event Promotion – Local – “Believe Image” 

 

NORTH AMERICA GOLD

On-Air Commercial Advertisement – Local – “CTV BC Jazz Fest”

 

NORTH AMERICA SILVER

Copywriting: Television/ Video Presentation – Local – “Believe Image” 

 

NORTH AMERICA SILVER

Art Direction & Design: Informational Graphics (News) – Local – “CTV Vancouver 2010 Winter Olympics Games Weather Graphics” 

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