With over 2.9 million viewers (Ind.2+, national), it was abundantly clear that Canadians found the series finale of Survivor: Redemption Island on Global irresistible.
The brilliant combination of master player Boston Rob and the Redemption Island plot twist kept Canadians glued to their TVs.
This one-two punch helped Sunday night’s finale increase last season’s finale audience by 30%, and surpass last fall’s entire season audience by 13% (Ind.2+, national) reinforcing Survivor’s position as a perennial top 10 performer among viewers.
· Survivor:Redemption Island easily won its time slot in all three markets, beating the closest competition by 38% in Toronto, 317% in Calgary and 41% in Vancouver (18-49)
· A total of 5.5 million Canadians watched the finale at some point Sunday night, and the audience for the finale of Survivor: Redemption Island peaked at 9:02pm with 3.5 million viewers. (Ind.2+)
· 2.5 million Canadians stayed tuned to watch the one-hour live reunion show immediately following the 2-hour finale (Ind.2+)
Viewers who missed the Survivor: Redemption Island season finale can catch up online at GlobalTV.com and fans can start looking forward to Season 23, Survivor: South Pacific in the fall.
Source: BBM Canada PPM Data – Sept 15, 2010 to May 15, 2011 based on confirmed and overnight data.