CTV's 2011 Juno Awards broadcast increases album and digital sales for performers and winners

The energy emanating from THE 2011 JUNO AWARDS broadcast on CTV inspired fans to embrace both emerging and veteran talent with their wallets, just-released data from Nielsen SoundScan reveals.

Since the broadcast on CTV, sales of Artist of the Year recipient Neil Young’s latest Le Noise has jumped 131% while sales of New Artist of the Year (sponsored by FACTOR and Radio Starmaker Fund) winner Meaghan Smith’s debut album The Cricket’s Orchestra have grown by 219%.

Known as “The JUNO Effect”, this wave of enthusiasm has increased album sales and digital downloads for THE 2011 JUNO AWARDS broadcast performers and winners by as much as 485%.

CTV’s broadcast of THE 2011 JUNO AWARDS is the most-watched JUNO Awards on record with 2.4 million viewers.* Broadcast live from Toronto’s Air Canada Centre and hosted by hometown boy Drake, THE 2011 JUNO AWARDS’ record-breaking audience was up 47% compared to 2010 in total viewers and was the most-watched program on Canadian television that night in all key adult demos.

An astounding 7.9 million Canadians tuned in to watch some part of the 2.5 hour broadcast, which featured show-stopping performances by Arcade Fire, Broken Social Scene, Chromeo, Down With Webster, Hedley, Johnny Reid, Sarah McLachlan and Tokyo Police Club as well as an all-star tribute.

“The JUNO Effect” occurs each year in the hours and days immediately following THE JUNO AWARDS broadcast when fans rush to online outlets and music stores to support their favourite Canadian artists. Data from Nielsen SoundScan confirms significant sales spikes in the week after the broadcast for the following headlining performers and winners:


Album Sales:

·        Arcade Fire – up 76%

·        Broken Social Scene – up 69%

·        Chromeo – up 59%

·        Down With Webster – up 26%

·        Hedley – up 22%

·        Johnny Reid – up 31%

·        Meghan Smith – up 219%

·        Neil Young – up 131%

·        Tokyo Police Club – up 53%


Digital Track Sales:

·        Arcade Fire  – “Rococo” – 485% increase

·        Broken Social Scene – “World Sick” – 197% increase

·        Chromeo – “Hot Mess” – 160% increase

·        Down With Webster – “Time to Win” – 47% increase

·        Tokyo Police Club – “Bambi” – 25% increase


“Following the record ratings, this is even more good news for this year’s broadcast of THE JUNO AWARDS,” said Phil King, President CTV Programming & Sports. “We are proud to support the Canadian music industry and look forward to another great five years as official broadcaster.”

THE 2011 JUNO AWARDS can be seen on demand at junos.CTV.ca.

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