March 2011

CTV’s broadcast of THE 2011 JUNO AWARDS is the most-watched JUNO Awards on record with 2.4 million viewers, data from BBM Canada confirms today.* The record-breaking audience is up 48% compared to last year in total viewers and was the most-watched program on Canadian television last night in all key adult demos. The broadcast attracted more than one million viewers in each of the key selling demos, up 44% among A25-54 (1.03 million) and up 42% among A18-49 (1.07 million). An astounding 7.6 million Canadians tuned in to watch some part of the 2.5 hour broadcast.

Broadcast live from Toronto’s Air Canada Centre and hosted by hometown boy Drake, the audience peaked at 3.15 million viewers during Shania Twain’s heartfelt acceptance speech after being inducted into the Canadian Music Hall of Fame. The previous record high for THE JUNO AWARDS on CTV was 2.2 million when Twain hosted from Ottawa in 2003.


Returning to Toronto for the first time in more than 10 years, THE 2011 JUNO AWARDS was the #1 program of the day in the city with total viewers and all key demos, delivering a 10.2 Rating among A18-49. Nearly 800,000 viewers in Toronto watched the broadcast, which featured a “love letter” to the city where The JUNO Awards began 40 years ago. In all, more than one in four Toronto viewers watching television last night saw the broadcast on average. 


THE 2011 JUNO AWARDS is now available on demand at, while E! presents an encore broadcast on Wednesday, March 30 at 8 p.m. ET.


Last night’s audience is the culmination of 10 years of rejuvenation of The JUNO Awards,” said Ivan Fecan, President and Chief Executive Officer, CTVglobemedia and CEO, CTV Inc. “We are all very proud of what has been accomplished over the past decade.”

“To celebrate Canadian artists and their music is such an honour and CTV viewers clearly agreed,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “It was a night to remember as Neil Young, Arcade Fire, host Drake, and so many more took to the stage and created magic that inspired, lifted and united us all.”


CTV’s most spectacular red carpet arrivals show yet, eTalk at the JUNOS also attracted a record audience with 810,000 viewers for its red carpet arrivals special at 6:30 p.m. on CTV, /A\ Atlantic, E! and CP24. On CTV, the audience was nearly double that of its last red carpet broadcast. The pre-show also saw its audience increase 35% among A18-49 and 33% among A25-54.


Hosted by ETALK anchors Ben Mulroney and Tanya Kim, along with ETALK reporter Lainey and MTV NEWS host Aliya-Jasmine Sovani, the star-studded special featured presenters, performers, nominees and celebrities including Shania Twain, Neil Young and host Drake. ETALK continues their coverage of THE 2011 JUNO AWARDS, including interviews from the exclusive backstage ETALK Lounge, in tonight’s episode airing at 7 p.m. ET on CTV.  


Since CTV joined forces with CARAS in 2002, THE JUNO AWARDS have travelled across Canada, bringing a live, electrified stadium show to millions of Canadians. CTV has broadcast THE JUNO AWARDS from St. John’s (2002), Ottawa (2003), Edmonton (2004), Winnipeg (2005), Halifax (2006), Saskatoon (2007), Calgary (2008), Vancouver (2009), back to St. John’s (2010) and Toronto (2011).

THE 2011 JUNO AWARDS is produced by Insight Productions in association with CTV and The Canadian Academy of Recording Arts and Sciences (CARAS). Executive Producers are John Brunton and Barbara Bowlby for Insight Productions, and Melanie Berry and Ed Robinson for CARAS. Louise Wood is Producer and Lindsay Cox is Supervising Producer. Susanne Boyce is President, Creative, Content and Channels, CTV Inc. 


Weeknights – 7:30pm ET/PT on Global

Next week, ET Canada has all the highlights from the Juno Awards and will be on the set of Wipeout Canada. Plus, ET Canada has all-new interviews with Russell Brand and Ryan Reynolds.

Weeknights – 7pm ET/PT on Global

Next week, Entertainment Tonight is on the set of the new comedy I Don’t Know How She Does It talking with its stars Sarah Jessica Parker, Greg Kinnear, Jessica Szohr and Olivia Munn. Plus, Entertainment Tonight sits down with author Christina Haag to talk about her new book Come to the Edge.

Monday, March 28 at 6 p.m. ET on MuchMusic

Re-live the magic of Canada’s biggest night in music when MuchMusic airs an encore presentation of the 2011 JUNO AWARDS. Reminisce on performances by Arcade Fire, indie rockers Broken Social Scene, Down With Webster, six time platinum pop rockers Hedley, up and comer Chromeo, and more!

11 p.m. Sunday, March 27 on E!

As Sarah conducts a CSI-style investigation into who’s not flushing the toilet, Chelsea gives her fashion-challenged staff a makeover.

10:30 p.m. Sunday, March 27 on E!

Synopsis currently unavailable.

10 p.m. Sunday, March 27 on E!

Synopsis currently unavailable.

10 p.m. ET – Sunday, March 27 on Space

Sookie and Hugo, Isabel’s human beau, set off on a risky mission to find the missing Godric. Bill encounters a face from his past in Dallas and Hoyt is still smitten with Jessica. Andy has questions for Lafayette about his recent disappearance. Jason faces a new series of tests at the Light of Day camp.

9:30 p.m. Sunday, March 27 on E!

Gabby is turning 16 and enlists her party girl sister Tess to help her plan the big day. Tess has started a flirtation with another musician and things are heating up. Meanhwhile, as Alexis’s court case continues, she is confronted at the party by one of the targets of the “Bling Ring.”

Sunday, March 27 – 9pm ET/PT on Global

This week, the celebrities are challenged to write and produce a 30-second video for ACN Video Phones – spots that will be judged by 450 ACN sales reps. One team listens closely to the executives’ conservative brief, creating a video that tugs on the heartstrings. The other team decides to give the company a controversial ad to remember, and risks offending the sales reps. When the votes are cast, a winner is decided by the slimmest of margins. But no matter how close the vote, Donald Trump sends another celebrity packing.