Digital switchover ads ordered for major broadcasters

The Canadian Radio-television and Telecommunications Commission has issued an order for a nationwide ad campaign about the transition to digital television.

The CRTC has ordered broadcasters to air public service announcements to allow viewers to prepare for the switchover from analog to digital TV.

This follows calls from consumer groups that Canadians are unprepared for the change and that a national campaign is needed to help educate those who don’t know what they need to do.

It is estimated that 900,000 Canadian households are relying on analog antennas to receive TV signals. They will need to buy a set-top box to receive the new digital signals.

A further 44,000 households live in areas that don’t receive digital signals and will need to buy a satellite dish.

Broadcasters such as CTV, CBC and Global have been informed they must screen at least six 30-second ads about the switchover every day, according to the CRTC.

Source: CBC.ca

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