CTV expands 10th anniversary broadcast of the Juno Awards to two-and-a-half hours, March 27

For the first time since CTV’s inaugural JUNO AWARDS broadcast in 2002, Canada’s Music Awards will expand to two-and-a-half hours, the network announced today.

In celebration of its tenth JUNO AWARDS broadcast and the 40th Anniversary of the JUNO Awards, the broadcast will now feature even more performances by some of the biggest names in Canadian music.

With additional performers still to be announced, this year’s broadcast is guaranteed to be an unforgettable anniversary celebration. Hosted by Canadian superstar recording artist Drake, the special extended broadcast airs from Toronto’s Air Canada Centre on Sunday, March 27 LIVE in Ontario, Québec and Atlantic Canada at 8 p.m. ET/9 p.m. AT and at 8 p.m. in all other provinces.

Before the hardware is handed out, CTV properties showcase the arrival of Canada’s musical royalty on what promises to be the most star-studded red carpet yet. Also celebrating its 10th anniversary broadcast, CTV’s red carpet production ETALK AT THE JUNOS has evolved into Canada’s biggest red carpet event. Hosted by ETALK anchors Ben Mulroney and Tanya Kim, with ETALK reporter Lainey Lui and MTV NEWS Host Aliya-Jasmine Sovani, the red carpet arrivals show begins at 6:30 p.m. ET on CTV, CP24 and CTV.ca and 7 p.m. ET on E! (visit junos.ctv.ca to confirm local broadcast times). Additionally, MuchMusic host Lauren Toyota, along with co-hosts Damian Abraham, Phoebe Dykstra and Tyrone Edwards, check-in live on MUCH ON THE CARPET, airing at 7 p.m. ET on Much.

“A new generation of music fans has now grown up with THE JUNO AWARDS on CTV,” said Susanne Boyce, President, Creative, Content, and Channels, CTV Inc. “Over the past ten years, we have been fortunate enough to have witnessed the entire country singing in tune together on one magical night each year, and for that we are very grateful.”

It was a decade ago that CTV, upon securing a new three-year deal with CARAS for the broadcast of THE JUNO AWARDS, jointly decided to test the concept of a travelling-style format to St. John’s, NL for its first-ever broadcast of Canada’s Music Awards.

The “test” was an enormous success for viewers, the music industry, the local community and CARAS and CTV. Since then, CTV and CARAS have brought Canada’s Music Awards to one end of the country and back, engaging tens of millions of music fans at home and on TV across Canada. Now Canada’s pre-eminent Awards broadcast, THE JUNO AWARDS airs for the first time on CTV from Toronto, the city where it originated 40 years ago.

Supported by CTV’s complementary programming on its various news, entertainment, radio and online properties, last year’s JUNO AWARDS broadcast on CTV was watched by 1.6 million viewers on average – the most since 2003 – with 6.5 million unique viewers. This year, THE 2011 JUNO AWARDS will be preceded by Top 5 series THE AMAZING RACE at 7 p.m., delivering millions of viewers to Canada’s Music Awards.

 

THE JUNO AWARDS broadcast schedule for Sunday, March 27 on CTV:

 

(All times are local and subject to change)

 

Atlantic Canada:

7:30 p.m.: ETALK AT THE JUNOS Red Carpet Special

8 p.m.: THE AMAZING RACE

9 p.m.: THE 2011 JUNO AWARDS (LIVE)

12 a.m.: THE 2011 JUNO AWARDS (Encore)

 

Ontario/Québec:

6:30 p.m.: ETALK AT THE JUNOS Red Carpet Special

7 p.m.: THE AMAZING RACE

8 p.m.: THE 2011 JUNO AWARDS (LIVE)

12 a.m.: THE 2011 JUNO AWARDS (Encore)

 

Manitoba/Saskatchewan:

6 p.m.: ETALK AT THE JUNOS Red Carpet Special

7 p.m.: THE AMAZING RACE

8 p.m.: THE 2011 JUNO AWARDS 

12 a.m.: THE 2011 JUNO AWARDS (Encore)

 

Alberta:

6:30 p.m.: ETALK AT THE JUNOS Red Carpet Special

7 p.m.: THE AMAZING RACE

8 p.m.: THE 2011 JUNO AWARDS 

12 a.m.: THE 2011 JUNO AWARDS (Encore)

 

British Columbia: 

6 p.m.: ETALK AT THE JUNOS Red Carpet Special

7 p.m.: THE AMAZING RACE

8 p.m.: THE 2011 JUNO AWARDS

12 a.m.: THE 2011 JUNO AWARDS (Encore)

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