February 2011

And the winner is … CTV’s THE 83rd ANNUAL ACADEMY AWARDS®. Its one of the biggest television events of broadcast season, and this year CTV has not only sold out its inventory, but is also premiering double-digit revenue increases for The OSCARS® over last year.

L’Oreal Paris is returning as the major sponsor of THE 83rd ANNUAL ACADEMY AWARDS and ETALK AT THE OSCARS on CTV. CTV also welcomes back advertisers Nissan and Toyota among others. New to the party in 2011 is Capital One and Coca-Cola. As the Red Carpet is rolled out in Hollywood, Coca-Cola has confirmed they will debut a new creative campaign on CTV during the ACADEMY AWARDS broadcast. 

“Often referred to as the ‘SUPER BOWL for women’, The OSCARS® consistently deliver one of the largest mass audiences of the broadcast season, and advertisers love to be associated with it,” said Rita Fabian, Executive VP Sales & Marketing, Sales & Marketing, CTV Inc. “With added buzz this year because of the fresh, young Hollywood stars as hosts, selling out our inventory is no surprise!”

Last year’s ACADEMY AWARDS broadcast was watched by 6.2 million viewers on CTV.

It’s the most prestigious, glamorous and famous award show of the year and CTV has it covered from every angle, with more than 15 hours of Oscars® coverage on Feb. 27 alone on CTV, E! and /A\. Co-hosted by young Hollywood stars and Academy Award-nominees, James Franco and Anne Hathaway, THE 83RD ANNUAL ACADEMY AWARDS® air LIVE Sunday, Feb. 27 at 8:30 p.m. ET. For complete broadcast details, click here.

 

12 a.m. Sunday, February 27 on E!

After all the OSCARS� are given out, E! heads to the after party to schmooze with the biggest stars from the night.

Saturday, February 26 at 9 p.m. ET/ 6 p.m. PT on Bravo!

Margot and her son Claude decide to visit her sister Pauline after she announces that she is getting married to less-than-impressive Malcolm. In short order, a storm created by the sisters leaves behind a mess of thrashed relationships and exposed family secrets. Starring Nicole Kidman, Jennifer Jason Leigh and Flora Cross.

The 2010 Canadian Aboriginal Music Awards: Saturday, February 26 at 8pm ET/PT/CT/MT on Citytv

Remembrance: The 2010 Canadian Aboriginal Music Awards is a one-hour special featuring music performances and field reports from the Canadian Aboriginal Festival held at Copps Coliseum in Hamilton. Featured performers this year include Eagle and Hawk, Wayne Lavallee, and headliner Susan Aglukark.

Merlin

8 p.m. ET – Saturday, February 26 on Space

Gwen is kidnapped by Cenred’s men and taken to his castle where she is united with her estranged brother Elyan. Cenred will spare Elyan’s life in exchange for Arthur.

10:30 p.m. Friday, February 25 on E!

Hosted by Joan Rivers, no celebrity is safe in this no-holds-barred series that tears down the fashion faux-pas in Hollywood.

Friday, February 25 – 10pm ET/PT *New Time* on Global

A series of fatal animal attacks lead Emily and Nathan to investigate a local woman who supports animal rights. They soon discover that while she may not be troubled, the person responsible for the attacks is, and Chief Wournos is the next target.

The Soup

10 p.m. Friday, February 25 on E!

Joel McHale pokes fun of pop culture and highlights the best reality TV clips of the week with biting commentary, hilarious skits and celebrity guests.

Friday, February 25 at 9pm ET/ PT (8CT, 10MT) on Citytv

The team revisits the past in this follow-up to last season’s “Peter” (Josh Jackson) flashback episode that reveals a poignant period of time for both the Bishops and Olivia (Anna Torv).

Friday, February 25 – 9pm ET/PT *New Time* on Global

Emily interferes with Annie’s love life and internship. Meanwhile, Naomi hides her feelings for Max; Ivy makes a new friend; and Navid, Liam and Dixon plan a night out with Teddy.