And the winner is … CTV’s THE 83rd ANNUAL ACADEMY AWARDS®. Its one of the biggest television events of broadcast season, and this year CTV has not only sold out its inventory, but is also premiering double-digit revenue increases for The OSCARS® over last year.
L’Oreal Paris is returning as the major sponsor of THE 83rd ANNUAL ACADEMY AWARDS and ETALK AT THE OSCARS on CTV. CTV also welcomes back advertisers Nissan and Toyota among others. New to the party in 2011 is Capital One and Coca-Cola. As the Red Carpet is rolled out in Hollywood, Coca-Cola has confirmed they will debut a new creative campaign on CTV during the ACADEMY AWARDS broadcast.
“Often referred to as the ‘SUPER BOWL for women’, The OSCARS® consistently deliver one of the largest mass audiences of the broadcast season, and advertisers love to be associated with it,” said Rita Fabian, Executive VP Sales & Marketing, Sales & Marketing, CTV Inc. “With added buzz this year because of the fresh, young Hollywood stars as hosts, selling out our inventory is no surprise!”
Last year’s ACADEMY AWARDS broadcast was watched by 6.2 million viewers on CTV.
It’s the most prestigious, glamorous and famous award show of the year and CTV has it covered from every angle, with more than 15 hours of Oscars® coverage on Feb. 27 alone on CTV, E! and /A\. Co-hosted by young Hollywood stars and Academy Award-nominees, James Franco and Anne Hathaway, THE 83RD ANNUAL ACADEMY AWARDS® air LIVE Sunday, Feb. 27 at 8:30 p.m. ET. For complete broadcast details, click here.