Slice launches fun, flirty flix back-to-back every Sunday

Sundays just got hotter, with fun and flirty flix, back-to-back on SliceTM. For the first time ever, SliceTM viewers can satisfy guilty-pleasure cravings with their favourite romantic comedies and studly action pics every Sunday starting December 5 at 6pm ET/3pm PT.

Re-live Drew Barrymore’s hilarious 50 First Dates with Adam Sandler; double date George Clooney and Brad Pitt in Ocean’s 11 and Ocean’s 12; or hang out with America’s sweethearts, Sandra Bullock and Julia Roberts.

Sundays were made for curling up on the couch, and now viewers can rely on SliceTM to provide the perfect TV companions for hours of entertainment.

“We’re thrilled to finally have the opportunity to bring movies to our viewers,” said Vanessa Case, Vice President, Content, SliceTM. “Following the drama-filled, gossip-worthy Saturday nights on SliceTM, a Sunday lineup of back-to-back movies is the perfect complement to round out our weekend schedule.”

To announce the fun and flirty new star-studded movie block, SliceTM has launched a marketing campaign targeting adults 25-54 with a female skew. On-air and online promotion will run for three weeks on Shaw Media assets. Off-air campaign elements will run for two weeks and include Ontario-focused media, with 30-second radio spots on female-skewing stations as well as interactive program guide (IPG) ads.

The marketing campaign was developed entirely in-house by Shaw Media’s Creative Agency, Media Strategy and Marketing Strategy Teams.

 

SliceTM’s back-to-back movie schedule for Sundays in December: 

 

Sunday, December 5

13 Going on 30

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

50 First Dates 

 

Sunday, December 12

Two Weeks Notice

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

How to Lose a Guy in 10 Days

 

Sunday, December 19

The Wedding Planner

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

Maid In Manhattan

 

Sunday, December 26

Ocean’s Eleven

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

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