The CRTC (Canadian Radio & Television Commission) has denied Muchmusic’s application to decrease the amount of Music Videos it has to play. CTVglobemedia asked the commission to lower the amount of video broadcast from 50% to 25% citing the availablity of these videos on other platforms make the business not as viable as it use to be. They claim the model has changed drastically since the channel launched in 1984.
They wanted to move the channel into more “lifestyle” programming taking a page from it’s sister network MTV. It’s also worth nothing that MTV (MUSIC Television) cannot technically play any music/videos because their licence is currently based on the Talk TV format.
But Senior Vice President of MuchMTV, Brad Schwartz, still expects the change to happen at some point.
That being said the commision did approve Muchmusic’s request to play more films which will continue to air as the “MuchMovie”
Do we care that MuchMusic/MTV don’t play as much music videos anymore considering the availability of them online? Let us know.