Let's Do Lunch special to air on Food Network

After months of working behind the scenes Shaw Media and Healthy Choice are ready to serve up Let’s do Lunch, a half-hour original content special aimed at educating Canadians about the importance of eating lunch.

Hosted by leading meal planning expert, author and Food Network personality, Sandi Richard, Let’s do Lunch is scheduled to premiere on Saturday, November 6th during a two-hour Food Network Canada programming marathon all about lunch. The marathon will repeat on Sunday, November 7th, Saturday, February 19th and Sunday, February 20th. The highly-targeted concept of the show is a first for Shaw Media and Healthy Choice and will break open a discussion around the mid-day meal and the role it plays in leading a healthy lifestyle. 

“Lunch is an important meal and we know that 85% of Canadians aren’t eating lunch every day, so we wanted to provide a unique way for them to learn more about how to fit lunch into their busy schedules,” said Chanel Hall, Senior Brand Manager for Healthy Choice. “When we looked at ways to make lunch matter to Canadians, the partnership between Shaw Media and Healthy Choice Gourmet Steamers made sense.”

Let’s do Lunch will air twice during the Food Network marathon and will feature one product integration and one product placement for Healthy Choice Gourmet Steamers. The program will also be available for continuous viewing on Food Network’s Video on Demand channel and the Healthy Choice Gourmet Steamers Facebook fan page. The concept of the show will extend to a dedicated show page on foodnetwork.ca and into three :15 second commercial spots featuring Sandi Richard that will run throughout the marathon and during breaks for regular programming on Food Network, HGTV Canada and Slice™.

“By working closely with our talented production team we’ve created an engaging and informative platform on which to share the Healthy Choice Gourmet Steamers message of making lunch matter,” said Errol Da-Ré, Senior Vice President, Sales at Shaw Media. “Building context for a client’s message out of a segment of original programming was a first for us, but it has been a tremendous experience that we look forward to sharing with our viewers.”

“This partnership between Healthy Choice Gourmet Steamers and Shaw Media is exciting for Starcom because it is a unique and innovative way to reach consumers about a topic that’s important to them and to the brand – the importance of taking the time to eat a healthy lunch,” says Claus Burmeister, Strategy Director for Starcom MediaVest Group. “The show is just one piece of a fully integrated marketing campaign that includes public relations, social media, influencer outreach and now broadcast.”

Let’s do Lunch was developed by Shaw Media, fully funded by ConAgra Foods and independently produced by Food Network’s internal production team.

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