Game on: open a restaurant with the help of celebrity chef David Adjey

Ever dreamed of owning and operating your own restaurant? Craving the satisfaction of opening night, the cachet of being the talk of the food world?

Dreams aside, opening a restaurant is full of highs and lows that often demand the smart advice and blunt criticism of an expert who knows the ins and outs of the business.

On the heels of the successful launch of the brand new Canadian original series, The Opener (Tuesday nights at 9 p.m.ET/10 p.m. PT), Food Network Canada announced today, the launch of its very first online game.

The new free interactive online game mirrors the premise of the show, opening a new restaurant with the help of host and celebrity restaurant consultant David Adjey.

In the action-packed game, users will ready a new restaurant for its grand opening with help and frequent performance feedback from David Adjey. Beginning the game with a waiter, a cook and a modest number of tables, it is the user’s job to manage the restaurant to success. Challenges include ushering waiters to keep their guests satisfied, keeping the cook on pace, and managing inventory wisely. With success comes rewards such as: more tables, top of the line equipment to speed up preparation of meals, staff training to boost their performance, new menu possibilities and ingredients, a busboy to clean tables, an espresso machine, and new décor items that attract new patrons.

“As an extra layer of our overall marketing campaign for The Opener, the online game is a fun and interactive promotional tool that allows us to further engage viewers in a way we’ve never done before,” says Solange Bernard, Director of Marketing Strategy, Lifestyle Channels, Canwest Broadcasting. “The premise of the game matches that of the series, reinforcing the fast pace and high stress of getting a restaurant up and running, all within an entertaining and interactive format.”

Food Network is spreading the word about its brand new online game through on air promotions during The Opener, a link to the game on the Food Network page on Facebook, as well as a three-week ad buy on Facebook and YouTube.

The online game was developed by Launchfire, an interactive promotions company specializing in contests and sweepstakes, advergames, user-generated content and viral marketing. 

To access the new online game, visit 

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