eTalk takes fans to the front of the line at Toronto International Film Festival 2010

From Queen Street to Yorkville, the Thompson Hotel to The Four Seasons, and Bell Lightbox to the Elgin Theatre, ETALK takes its place at the centre of it all as Hollywood’s A-list descends on Toronto this week for the Toronto International Film Festival.

On the ground and on screen ETALK places fans at the heart of the action with limitless opportunities to be a part of the TIFF scene. Fan lounges, photo opportunities, freebies and interactive stations are all a part of ETALK’s unbeatable TIFF offerings to viewers on the streets of Toronto. From interview exclusives, to the most glamorous red carpets to breaking news, no other show brings viewers across Canada closer to the stars.

ETALK is Canada’s most-watched entertainment brand. For five years, ETALK has outshone the competition, delivering a larger audience during TIFF on average than any other Canadian entertainment newsmagazine.* Once again, ETALK dispatches Canada’s largest fleet of entertainment producers, cameras, and reporters throughout Toronto to deliver around the clock, up-to-the-minute coverage of Festival news for CTV and its family of channels and platforms.

ETALK fuels CTV’s comprehensive TIFF coverage by providing entertainment stories to CTV Evening News across the country and CTV News Channel, daily hits on CP24, Star!, and CHUM FM, and online at tiff.ctv.ca. During the Festival ETALK airs Monday – Friday at 7 p.m. ET (visit CTV.ca for local listings) and at 6 p.m. ET on Star!

The show brings together exclusive access to the best in the business and the best of the Fest. From Lainey, who is this year’s official TIFF party reporter for The Globe and Mail, to MTV’s Dan Levy, who brings ETALK fans TIFF red carpet fashion hits and misses. Viewers can even add Ben, Tanya, and Lainey to their BlackBerry® Messenger [BBM™] for access to exclusive behind-the-scenes TIFF tips and sightings.

“With the entire film industry camped out in our own backyard, our viewers want to be part of it all, and we make that happen,” said Morley Nirenberg, Director of Production/Executive Producer, ETALK. “Through our extensive coverage and presence on the streets, we create opportunities for fans to stand alongside our team across the city, so that they can really feel the energy of the Festival and watch all the celebrity, glamour and gossip news unfold as it happens.”

ETALK For Fans:

ETALK brings its audience into the streets to join in the Festival fun at any of the ETALK fan lounges set up throughout the Bloor/Yorkville area. Fans can step up to the ETALK Celebrity Photo Wall at Teatro Verde to snap some pics and have their Festival moment with a wide range of CTV talent, including the ETALK team. Next door, they can cool off with some DAVIDsTea iced tea at the Diesel store and receive free ETALK swag.

Viewers are made to feel like a star with mini-makeovers at ETALK’s Festival Beauty Headquarters – the Sephora store on Bloor. Also at Teatro Verde, Sephora, Sassafraz and the show’s 299 Queen St. West headquarters, fans have a chance to wind up on ETALK when they record, share and email their best moments and favourite sightings from the Festival at one of the ETALK interactive stations.

To keep track of all the Festival action, viewers can pick up an ETALK Grey Goose Festival Guide in the September 8th edition of The Globe and Mail that maps out all the Festival hot spots and ETALK locations. The guide is also available for download at Festivalguide.ctv.ca.

Viewers can also add Ben, Tanya, and Lainey to their BlackBerry® Messenger [BBM™] to get exclusive behind the scenes updates from the lounges, red carpets, and Festival parties. PIN numbers can be found at tiff.ctv.ca/bbm.

They can also follow ETALK, Ben, Tanya, Traci, and Lainey on Twitter as they tweet their way through the Festival:

@ BenMulroney1976
@ Tanya_Kim
@ stayfabulous (Traci)
@ etalkctv
@ LaineyGossip

Along with Lainey’s celebrity gossip updates on ETALK, BlackBerry® Messenger [BBM™], and Twitter, Lainey is this year’s official TIFF party reporter for The Globe and Mail. The go-to gal for all that is celebrity in Canada, Lainey rubs shoulders with every A-lister in town to give ETALK viewers and readers of The Globe and Mail an exclusive inside scoop.

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