MTV wins its largest audience ever with the 2010 MTV Movie Awards

MTV in Canada set a milestone last night when the largest single audience ever watched MTV Generation Award winner Sandra Bullock lock lips with Scarlett Johansson at the 2010 MTV MOVIE AWARDS.

Based on preliminary overnight data, the two-hour broadcast was watched by a record-breaking 380,000 viewers, with nearly one million viewers (986,000) watching all or some of the broadcast (526,000 viewers aged 12-34). The show was #1 in it time slot (9-11 p.m. ET) across all of Canadian television conventional and specialty television with total viewers, Teens 12-17, Adults 18-34 and People 12-34.

In the 8-11 p.m. ET time slot, which included the JERSEY SHORE BLOW-OUT AT THE MOVIE AWARDS red carpet special, MTV was also #1 for P12-34 viewers across all of Canadian specialty television.

For those who missed out on all the action, THE 2010 MTV MOVIE AWARDS repeats tonight on MTV at 8 p.m. and 11 p.m. ET, and this Friday, June 11 at 9 p.m. ET. The show is also available on demand at mtv.ca.

In true MTV MOVIE AWARDS fashion, the night was filled with laugh-out-loud film parodies as host Aziz Ansari inserted himself into scenes from The Blind Side and Precious, before being introduced by heartthrob Justin Bieber. Aziz also brought down the house when he channeled R. Kelly, performing a hilarious new Avatar-themed song in which he slammed British Petroleum, marking the latest installment of his ongoing parodies of the R&B star.

Twilight dominated the ceremony, taking home five golden popcorn statues, including top honors for “Best Movie,” presented by Tom Cruise and Cameron Diaz. Robert Pattinson won two statues for “Best Male Performance” and MTV’s newest category “Global Superstar,” in recognition of his universal appeal. Kristen Stewart took the top spot for the second year in a row for “Best Female Performance.”

In the highly-anticipated moment of the night, Academy Award®-winning actress Sandra Bullock was presented with the esteemed “MTV Generation Award” for her dynamic career and for entertaining generations of MTV viewers. Betty White and Bradley Cooper presented, along with Scarlett Johansson, whose real-life husband Ryan Reynolds was nominated in the “Best Kiss” category with Bullock for The Proposal. In a reference to her steamy on-screen collision with Ryan, Sandra locked lips with Scarlett to make sure she didn’t feel left out.

Prompting yet another Les Grossman outburst, The Hangover’s Ed Helms, dressed as a cloud, sang his famous “Stu’s Song” while a tiger-leotard-clad Ken Jeong performed a hilarious ballet solo. Grossman spoiled the recital by booting both of them off the stage and performed with surprise guest Jennifer Lopez.

The night also featured high-voltage musical performances from two of today’s biggest superstar artists Katy Perry and Christina Aguilera.

 

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