Canadian TV report card: CTV wins 2009/2010 season

With the 2009/2010 television season now complete, CTV has once again won the season in total viewers and the key advertising demos A25-54, A18-49 and A18-34, it was revealed today.

Based on data from BBM Canada through Sunday, May 30, CTV is also Canada’s most-watched network in total viewers and A25-54 for the ninth straight year.

Demonstrating CTV’s strength across the schedule and throughout the week, the network finishes the season with more timeslot wins than all other Canadian networks combined, winning 17 out of 21 timeslots in core primetime (8-11 p.m.) in total viewers and 16 out of 21 for A25-54 and A18-49. As a result, CTV wins six out of seven nights of the week in 2+ and the two key selling demos, delivering 1.6 million viewers on average in prime, a lead of 65% compared to Global (971,000).

With a new audience measurement system making year-over-year growth comparisons misleading, the context of Canada’s Top 20 programs provides a more accurate accounting of the past year in Canadian broadcasting. Statistically tied for #1 on the Top 20 list of Canada’s most-watched programs are GREY’S ANATOMY and SURVIVOR, separated by a margin of just 1% or 30,000 viewers. A closer look at Canada’s Top 20 reveals CTV depth in all genres, including:

Four of the Top 5 dramas: GREY’S ANATOMY (#2), CRIMINAL MINDS (#3), CSI: NEW YORK (#8), and THE MENTALIST (#9)

Four of the Top 5 reality series: AMERICAN IDOL (#4 & #5), THE AMAZING RACE (#6), and DANCING WITH THE STARS (#11)

The Top 2 comedies: THE BIG BANG THEORY (#12) and TWO AND A HALF MEN (#16).

 

Top-Ranked Regularly Scheduled Programs in Canada, 09/10 Broadcast Year (2+)

1.         SURVIVOR: SAMOA & HEROES VS. VILLAINS (Global) – 2,929,000

2.         GREY’S ANATOMY (CTV) – 2,899,000

3.         CRIMINAL MINDS (CTV) – 2,807,000

4.         AMERICAN IDOL – PERFORMANCE (CTV) – 2,789,000

5.         AMERICAN IDOL – RESULTS (CTV) – 2,686,000

6.         THE AMAZING RACE 15 & 16 (CTV) – 2,529,000

7.         HOUSE (Global) – 2,493,000

8.         CSI: NEW YORK (CTV) – 2,349,000

9.         THE MENTALIST (CTV) – 2,279,000

10.       NCIS (Global) – 2,201,000

11.       DANCING WITH THE STARS PERFORMANCE (CTV) – 2,172,000

12.       THE BIG BANG THEORY (CTV) – 2,169,000

13.       CSI: MIAMI (CTV) – 2,125,000

14.       DANCING WITH THE STARS RESULTS (CTV) – 2,092,000

15.       CSI: CRIME SCENE INVESTIGATION (CTV) – 2,084,000

16.       TWO AND A HALF MEN (CTV) – 2,032,000

17.       DESPERATE HOUSEWIVES (CTV) – 1,933,000

18.       LIE TO ME (Global) – 1,811,000

19.       HOCKEY NIGHT IN CANADA (CBC) – 1,798,000

20.       NCIS: LOS ANGELES (Global) – 1,768,000

Meanwhile, CTV’s leadership in Canadian programming remains unparalleled, ending the season with:

·        the most-watched Canadian drama, FLASHPOINT (1.5 million viewers);

·        the #1 new Canadian drama, THE BRIDGE (1 million viewers);

·        the #1 new comedy programs (Canadian or American) of the year, HICCUPS (972,000) and          DAN FOR MAYOR (913,000);

·        the #1 Canadian entertainment program, ETALK (467,000 viewers, leading ET CANADA by            15%);

·        the #1 local newscast, CTV EVENING NEWS (1.6 million viewers);

·        and the #1 national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON (1.23 million          viewers, leading GLOBAL NATIONAL by 20%).

 

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