CTV celebrates The 2010 Juno Awards with sweeping coverage of Canada’s Music Awards

With only five days to go until Canada’s Music Awards broadcast, CTV announced today its wall-to-wall coverage in support of THE 2010 JUNO AWARDS and the Canadian music industry on its family of conventional and specialty television, radio and online properties. From ETALK, MuchMusic, CANADA AM and CHUM Radio, to junos.CTV.ca, Bravo! and FashionTelevisionChannel, CTV Inc.’s extensive programming devoted to THE 2010 JUNO AWARDS will be seen across the various news and entertainment platforms again this year.

THE 2010 JUNO AWARDS airs Sunday, April 18 at 8 p.m. ET on CTV (visit junos.ctv.ca to confirm local broadcast times), preceded by five hours of JUNO-related programming earlier in the day on CTV. The broadcast will be made available on demand on the CTV Video Player at CTV.ca on Monday, April 19.

“THE 2010 JUNO AWARDS is the culmination of coverage that began on CTV the moment the nominations were announced,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “The goal is to take advantage of every opportunity, ensuring The Juno Awards receive blanket coverage on all of CTV’s platforms, including conventional, specialty, radio and online.”

MuchMusic is all over THE 2010 JUNO AWARDS, including hosting the official, one-hour, commercial-free Red Carpet special, FANS TAKE OVER THE JUNOS, beginning at 7 p.m. ET on Sunday, April 18. Viewers can also tune into MuchMusic during JUNOS Weekend (April 16-18), when VJs Sarah Taylor, Jesse Giddings and Liz Trinnear go live from the Newfoundland and Labrador capital, covering all of the JUNO Awards action, including Saturday afternoon’s JUNO Fan Fare.

ETALK doesn’t miss a beat of the THE 2010 JUNO AWARDS with its pre and post-show coverage. Since the nominations were announced, ETALK has been providing non-stop coverage to get everyone ready for the big weekend in St. John’s, Newfoundland. The nightly, JUNO Award-themed segments include features on nominees Michael Bublé, Drake, Stereos, Johnny Reid, and Carly Rae Jepsen. After the awards show rocks The Rock, the half-hour special ETALK AT THE JUNOS (April 19) has all of the Red Carpet interviews and adrenalin-packed, must-see moments from ETALK’s exclusive backstage lounge, hosted by Ben Mulroney, Tanya Kim, Leah Miller and Traci Melchor.

Also, continuing this week, CANADA AM offers a daily dose of interviews with JUNO nominees. Then, once the awards have been bestowed, CANADA AM’s Seamus O’Regan co-hosts from his hometown of St. John’s on Monday, April 19.

Below is a chronological (by channel) rundown of THE 2010 JUNO AWARDS programming initiatives, leading up to and following the Awards show premiere on CTV.

CTV:

Sunday, April 18

1 p.m. ET – THE MUSICAL BRAIN

THE MUSICAL BRAIN draws on the research of  Montreal neuroscientist Daniel J. Levitin and examines the physical and psychological responses to music through a variety of tests on children and adults. The documentary also features candid interviews with prominent musicians, including Sting, who puts his own musical mind to the test when he enters a functional-magnetic-resonance-imaging machine to have his brain scanned.

2 p.m. ET – ARTS&MINDS JUNOS 2010

In this original Bravo! Special, host Seamus O’Regan sits down for intimate interviews with Jim Cuddy of Blue Rodeo and Diana Krall, among others.

2:30 p.m. ET – LIVE AT ETALK: NICKELBACK

Host Tanya Kim sits down with Grammy-Award® winning rock superstars Nickelback, to chat about their studio album Dark Horse, and their current world tour.

3 p.m. ET – DIARY: JUSTIN BIEBER

Canadian pop sensation Justin Bieber has been tearing up the charts, singing and dancing his way into the hearts of girls worldwide. And now fans get another dose of Bieber fever with DIARY: JUSTIN BIEBER, an intimate behind-the-scenes look into his life, narrated by the superstar himself.

3:30 p.m. ET – LIVE AT ETALK: HEDLEY

Host Ben Mulroney reconnects with Hedley two days after the release of their third studio album, The Show Must Go, to chat about what’s up next for the band.

4 p.m. ET – LIVE AT ETALK: MICHAEL BUBLÉ

Host Ben Mulroney sits down with Michael Bublé in front of a live studio audience, and fans outside of CTV’s street-level studios, to talk about his career, his personal life and his new studio album Crazy Love.

4:30 p.m. ET – ETALK PRESENTS: YOUNG ARTISTS FOR HAITI

ETALK takes viewers through the creation of the hit single “Wavin’ Flag”, which was rerecorded by Young Artists for Haiti – 57 of Canada’s brightest musicians – for Haiti earthquake relief. The special includes interviews with the song’s creator, K’NAAN, Randy Lennox, President & CEO of Universal Music Canada, Lights, and Sam Roberts, among others.

5 p.m. ET – IN FASHION

Glen Baxter talks to JUNO nominees Michael Bublé, Drake, and K’NAAN about their sense of style and the importance fashion plays in their careers. Plus, IN FASHION examines three designer collections inspired by rock and roll.

5:30 p.m. ET – FASHIONTELEVISION

Jeanne Beker chats with some of the most stylish musicians including Slash, Rihanna, Avril Lavigne, and Tina Turner to find out just how much of a role fashion plays in their careers. Plus, FT looks at musicians-turned designers P Diddy, Jennifer Lopez, Beyoncé, and Gwen Stefani, before discussing the importance of style with this year’s JUNO nominees Emily Haines (Metric), Carly Rae Jepsen, Stereos, and Lights.

6 p.m. – CTV NEWS

Always offering the most current news from key Canadian events, CTV NEWS delivers viewers ongoing THE 2010 JUNO AWARDS reports, live from St. John’s.

8 p.m. ET – THE 2010 JUNO AWARDS

11 p.m. – CTV NATIONAL NEWS WITH SANDIE RINALDO delivers the latest from THE 2010 JUNO AWARDS.

12 Midnight ET – THE 2010 JUNO AWARDS (Encore)

Monday, April 19

6 a.m. ET – CANADA AM

Host Seamus O’Regan reports live from St. John’s, bringing viewers some of the first backstage interviews with artists from the previous night’s THE 2010 JUNO AWARDS broadcast.

7 p.m. ET – ETALK AT THE JUNOS

Once again, ETALK holds the premiere spot on the Red Carpet and is the first stop for winners, presenters, and performers backstage at THE 2010 JUNO AWARDS. Viewers can watch all the Red Carpet highlights and big-winner reactions from the show in this half-hour special, hosted by Ben Mulroney and Tanya Kim from St. John’s. Along with Ben and Tanya, Leah Miller and Traci Melchor chat up the stars in the ETALK Lounge – the #1 destination for winners, presenters and performers fresh off the stage.

MuchMusic

Viewers can watch some great programming on some of THE 2010 JUNO AWARDS nominees, including DISBAND STEREOS (April 12 at 10 p.m. ET and April 17 at 930 a.m. ET), MY DATE WITH HEDLEY (April 15 at 9:30 p.m. ET), MY DATE WITH JUSTIN BIEBER (April 15 at 10 p.m. ET), MY DATE WITH TAYLOR SWIFT (April 15 at 10:30 p.m. ET).

April 16 – April 18 – Live hits direct from St. John’s into regular programming all weekend long. VJs Sarah Taylor, Jesse Giddings and Liz Trinnear cover all of the JUNO weekend festivities.

April 18 at 12-2 p.m. ET – MuchMusic brings fans a glimpse of the JUNO Red Carpet with exclusive live hits from the middle of the action, during RANDY JACKSON PRESENTS AMERICA’S BEST DANCE CREW.

April 18 at 7 p.m. ET – FANS TAKE OVER THE JUNOS Red Carpet Special (see description above).

THE JUNO AWARDS Online at JUNOS.CTV.ca

JUNOS.CTV.ca is the online destination for nominee and performer photo galleries, articles, artist interviews, contests and JUNO Weekend and live event videos.

On Demand: Plus, catch the entire awards ceremony on demand at JUNOS.CTV.ca beginning April 19 to relive your favourite performances and JUNO moments.

Live Chat: During the television broadcast on Sunday, April 18 at 8 p.m. ET, viewers can take part in the live chat on JUNOS.CTV.ca, interact with other fans, ask questions, comment on the performances and see what everyone online is saying about the THE 2010 JUNO AWARDS.

Music Downloads: Within 48-hours of the television broadcast, JUNO Award performances from every artist will be available through popular download sites with proceeds going to MusiCounts, Canada’s music education charity.

About the author