March 2010

Citytv requests your presence at the wedding of the year – the union of Jason Mesnick and Molly Malaney, one of the most buzzed about couples in The Bachelor series history. Confetti will fly during the special event of The Bachelor: Jason and Molly’s Wedding, Monday, March 8 at 8 pm ET/PT (9pm MT, 7pm CT) on Citytv (s/ABC).

“The Bachelor series is a consistent fan favourite with viewership continually increasing week after week,” commented Malcolm Dunlop, EVP Programming, Rogers Media Television. “The Bachelor: Jason and Molly’s Wedding will build upon this momentum as viewers get ready for one of the most anticipated television events of the year.”

Jason Mesnick and Molly Malaney, the first Bachelor couple to ever walk down the aisle, will share a dramatic new chapter of their love story since getting engaged last October. Viewers will get a behind-the-scenes look as the big day comes together – from Molly’s dress fitting to bachelor and bachelorette parties; to Jason and Molly planning the big day with their wedding planner. Then, it’s off to the alter for the spectacular wedding ceremony, with friends, family and past Bachelor and Bachelorette couples in attendance helping the couple celebrate this momentous occasion.

Molly and Jason’s romance has been a rocky one. Jason was rejected in DeAnna Pappas’ edition of The Bachelorette, but was a fan favourite, and the first ever single Dad. As The Bachelor, he made some questionable decisions – including proposing to Melissa Rycroft in the finale, only to have a change of heart. During the The Bachelor: After the Final Rose special, Jason broke up with Melissa and begged for Molly to give him a second chance. Despite the intense scrutiny from fans and media, Jason’s risk was rewarded. The couple took slow and steady steps to build their relationship, including Molly’s building a bond with Jason’s son, Ty, as they saw their connection develop into a real, lasting union.

The Bachelor: Jason and Molly’s Wedding is from Next Entertainment in association with Warner Horizon Television.

Weekdays – 7:30pm ET/PT on Global

Rosey Edeh reports on the Academy Awards from the red carpet in Los Angeles on Monday, March 8. Don’t miss all the behind-the-scenes moments as well as the fashion hits and misses. Then, ET Canada catches up with Jude Law on Tuesday, March 9 and Chris Noth on Wednesday, March 10. Also next Wednesday, Bindi Irwin stops by the ET Canada studio. Plus, get the inside scoop on the return of Celebrity Apprentice.

Showcase launches an innovative national promotional campaign today in support of its newest Original series Pure Pwnage. The multi-media campaign combines elements of print, out-of-home, online and gaming that will drive to the series premiere on Friday, March 12 at 10pm et/pt. The cutting edge aspects to these platforms include a partnership with Xbox Canada and the use of a Quick Response (QR) code.

Pure Pwnage tells the story of “Jeremy,” the ultimate video gamer, living in a digital bubble. The series will appeal to audiences with an appreciation for gaming and digital culture. Beginning today, the four-week media campaign will reach consumers by combining elements of on-air, out-of-home, online and Xbox advertising. In downtown Toronto, Calgary and Vancouver, digital advertisement boards in bars and restaurant washrooms will run a 15 second, full motion video ad, accompanied by print creative which will include the use of a Quick Response (QR) code. QR codes are a unique and quickly growing platform developed for use with mobile devices. Once a simple QR code reader app is downloaded, consumers will be able to hold up their mobile device to the print ads, scan the code and then be directed to a 15 second promo on the PurePwnage.com/tv/promo site. The site will host additional information on the series, exclusive online games and mobisodes. Canwest is one of the first broadcasters to integrate the up-and-coming technology into a promotional campaign.

The Xbox Canada partnership involves multiple components. When gamers login to Xbox LIVE they will be presented with a Pure Pwnage advertisement that will be prominently located in three locations: Xbox LIVE Marketplace, Inside Xbox and the Spotlight Channel. Once the digital advertisement is clicked, the gamer will be shown a 15 second promo for the series. In addition, in-game ads will appear in select action/adventure and sports game titles. Lastly, an Xbox Game with Fame consumer event will happen on Thursday, March 25 when Xbox LIVE Gold members will have the opportunity to play Electronic Arts NHL 10 on Xbox LIVE against Jarett Cale who stars as “Jeremy,” aka “teh_pwner” in Pure Pwnage. Past celebrities who have participated in Xbox Game with Fame include Megan Fox, Tony Hawk and Hedley among others.

Online advertisements will be strategically located on music, entertainment, gaming and technology websites, with a focus on gamer-centric sites. On the day of the series premiere, entertainment buffs will wake up to a total re-skin of urban lifestyle website Heavy.com, and ads will be launched on AOL Canada and Gorilla Nation affiliate sites.

Exclusive to the Toronto market will be a grassroots campaign displaying wild postings in 45 locations throughout the city. Construction sites will be adorned with the posters in six eye-catching colours that will also be sporting the QR code. Canwest’s digital content team will support the existing Facebook Showcase.ca fan page as well as the Twitter account with frequent programming updates to create buzz for the Pure Pwnage series.

The campaign was conceptualized by the Marketing Strategy team and designed in-house by Canwest’s award-winning Creative Agency. Media buying was handled by Canwest’s internal Media Strategy team.

The latest go-to guilty pleasure is only a click away with the brand new web series, JacLife, launching Monday, March 8 on Slice.ca/jaclife. Created exclusively for Slice.ca and consisting of six five-minute webisodes, JacLife captures the glamour and drama that is the life of Jaclyn, a 24-year-old Torontonian who loves fashion, partying and spending time with her best friends.

“Slice.ca aims to engage and entertain viewers beyond what’s on television by creating unique and original content that both reflects and complements the Slice™ brand,” said Paul Burns, Vice President, Digital Media for Canwest. “As part of our strategy across the digital platforms we are looking at original content as value-adding. Viewers may come to learn about their favourite show but they’ll stay for our exclusive videos and blogs.”  Jaclyn lives the life every fashionista dreams of having – where fashion rules, clothes are a career and very best friends are also colleagues. In each of the six webisodes, the cameras follow Jaclyn and her friends Gillian, Kaity and Lauren at her store (JacFlash, a trendy boutique on Queen St. West), her custom-designed luxury loft or as they hit the latest hotspot for a night out on the town.

Additional features of the JacLife mircrosite that are designed to further engage users include an interactive dress-up game where users can dress Jaclyn in pieces from her fashion line Jac and Gill; a dictionary of the JacLife lingo; and a blog updated with photos, beauty tips and gossip.

Slice.ca is 62% female, with half of the total audience falling in the female 18-49 demographic. It has consistently more than doubled its engagement year over year to just under nine minutes per visitor and female visitors to the site are more likely to be in high income households – indexing at 133 to the web population, and more likely to be in large households – indexing at 218 to the web population.

JacLife was created and produced by Vanessa Grant exclusively for Slice.ca

Source:  comScore Inc., Total Canada, All Locations, 18+ audience, January 2010, high income household refers to 75K+, large households refers to 4+ members.

CannaBiz, airing Sunday, March 7 at 10 p.m. ET/PT on THE PASSIONATE EYE on CBC News Network tells the story of Grand Forks, B.C., an eccentric border town nestled in the secluded Kootenay Mountains, where draft dodgers and hippies planted the first “B.C. Bud” in the 1960s. Today, marijuana growers are at the crossroads of crime and commerce, as growers battle for a share of profits from an industry worth a staggering $20 billion, amid rising violence and gang trouble. The code of the marijuana industry has changed drastically over the last few decades, as Brian Taylor, the “Marijuana Mayor”, and ex-convict Sam Mellace petition for legalized medical marijuana as an answer to the fallout from the escalating crime and mayhem.

With inside access to growers, gangsters and police, CannaBiz untangles the inner workings of the exploding marijuana business and raises serious questions about Canada’s drug laws.

CannaBiz is directed by Lionel Goddard and Chris Aikenhead for Omni Film Productions in association with the Canadian Broadcasting Corporation.

Sunday, March 7 at 8 p.m. ET / 5 p.m. PT on Book Television

In this episode of GREAT CANADIAN BOOKS, Mary Walsh returns to celebrate The Diviners by Margaret Laurence.

Sunday, March 7 – 7pm ET/PT on Global

In the final Oscar® Night edition of The Barbara Walters Special, the iconic Walters sits down for a candid conversation with Academy Award® nominees Sandra Bullock and Mo’Nique. In what has become an annual tradition, this final pre-Oscars special will feature a comprehensive look back at interviews with celebrities including Cher, Sir Anthony Hopkins, Steven Spielberg, Halle Berry, Renée Zellweger, Diane Keaton, George Clooney, Sophia Loren, Helen Mirren, President and Mrs. Reagan and Kim Basinger.

Saturday, March 6 at 8 p.m. ET/5 p.m. PT on Discovery Channel

This episode focuses on how the people of the new Russia are once again embracing their past after the fall of the Soviet Union. ATLAS: “Russia” follows the lives of nomadic reindeer herders in Siberia; a family of carpet-makers in the Caucasus Mountains; a fashion magazine executive in Moscow; a volcanologist in the Kamchatka Peninsula; and a 17-year-old aspiring circus performer in Kazan. Breathtaking scenery from around Russia, including Lake Baikal and St. Petersburg during summer twilight is also featured in this episode.

Viewers can watch an encore presentation of DOC ZONE’s Love, Hate & Propaganda each Friday night beginning March 5 at 10 p.m. ET/PT on CBC News Network. This fascinating series hosted and narrated by George Stroumboulopoulos, host of CBC Television’s The Hour and Radio 2’s The Strombo Show, offers a look at WWII for a new generation, exploring the psychology of war through the lens of propaganda.

Friday, March 5 – 10pm ET/PT on Global

The team investigates the deaths of two men were sexually assaulted by a teacher when they were young boys. Also, Charlie and Amita get a fantastic job opportunity that could put a wrinkle in their wedding plans.