Premiere Week 2009 Sunday Viewer Ratings

With Sunday night in the books, Premiere Week 2009 has wrapped and CTV has once again emerged as the overwhelming choice for prime-time viewing in Canada. Averaging nearly two million viewers (1.95 million) per minute – every minute – CTV finished 58% bigger than Global (1.2 million), 215% bigger than CBC (621,000) and 453% bigger than Citytv (353,000)*.

Last night, THE AMAZING RACE (9 p.m. ET) had nearly three million (2.86 million) total viewers tuning-in – an increase of 32% over last season’s finale episode**. Following as the #2 program of the night was COLD CASE (10 p.m. ET) with 1.54 million total viewers, nearly doubling the season premiere audience of BROTHERS & SISTERS (Global/ABC, 787,000) in the same timeslot. Coming in just behind at #3 for the night was DESPERATE HOUSEWIVES with 1.44 million watching at 7 p.m. ET, airing out of simulcast on CTV and beating CBC’s broadcast of Harry Potter and the Order of the Phoenix (1.36 million).

Viewers who missed the premiere episodes of THE AMAZING RACE and DESPERATE HOUSEWIVES can also watch them on demand on the CTV Video Player at CTV.ca.

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