Global Mid-Year Ratings 2009

Global Television is heading into the second half of 2009 with impressive on-air and online growth, a review of television ratings and online data from the first six months of the year has revealed.

While other TV networks focus on rebuilding their schedules after a year of slumping ratings, Global finished the season with continued strength. The network’s national primetime audience grew 3% this spring1, bolstered by substantial gains where it matters most: in the country’s two largest television markets and among the core television demographic of Adults 18-49. In Toronto, Global’s primetime audience grew 6%; in Vancouver, the growth was an impressive 11%. Global’s ratings success was fueled by its strong roster of primetime hits including one of Canada’s top programs, House – up another 12% in Toronto this spring; The Simpsons – up 20%; NCIS – up 22%; and Family Guy – up 10%2. All four shows are returning to Global’s primetime schedule this fall.

Global also solidified its long-standing lead over Canada’s secondary networks. This spring, Global’s audiences were almost double those of the CBC, ahead 98% in Toronto and 71% in Vancouver. Global also increased its dominance over Citytv, with audiences 105% larger in Toronto and a staggering 240% larger in Vancouver2.

Global also hit a new digital milestone this spring with the re-designed GlobalTV.com. The new site – now streaming episodes of the majority of the network’s primetime programs, skyrocketed ahead of all other Canadian broadcasters to become Canada’s #1 Website for Broadcast Video.

Key highlights for GlobalTV.com include:
· The Most Overall Video Plays of any Canadian broadcaster, with 6.4 million video streams, up 895%.
· The Most Engaged Video Viewers with 80 minutes a month of video watched per viewer, up 244%. This is far ahead of second place CBC.ca (57 minutes) and more than four times the engagement of CTV.ca (19 minutes).
· The Most Video per Viewer with 22 videos per month, up 238%.
· GlobalTV.com is also the Fastest Growing Site for Video with triple digit increases for all key video metrics3.

Sources:
1: BBM NMR, Jan 5-May 17/09 vs Jan 7-May 18/08, M-Su 8-11p, total viewers 2+.
2: BBM NMR, Jan 5-May 17/09 vs Jan 7-May 18/08, M-Su 8-11p, viewers 18-49.
3: comScore Inc., Video Metrix Total Canada, All Locations, April 2009 2+ audience, comparing Global to CTV, CBC and Citytv. Fastest growing compares to September 2008.

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