CTV Wins 31 Medals at the 2009 Promax/BDA Awards in New York

CTV has been recognized with more awards than any other Canadian broadcaster at the 2009 Promax|BDA Awards Competition in New York City last week. The CTV Creative Agency was honoured with 31 medals recognizing excellence in promotion and design, which includes 24 Promax|BDA Promotion and Marketing Awards and seven Promax|BDA Design Awards. Highlights include multiple wins for CTV British Columbia, CTV Toronto and SO YOU THINK YOU CAN DANCE CANADA plus a World Design Award for the redesign of /A\.

The CTV Creative Agency Captured 2 Gold Medals, 11 Silver and 18 Bronze, including 4 “World Design” awards representing the best in international television design and promotion. CTV, /A\ and its affiliates were honoured with 21 awards. Other CTV specialty services recognized with awards include The Comedy Network (1), TSN (3), TSN2 (1), MuchMusic (1), SPACE (2), CP24 (2).

“Under a new set of much tougher guidelines this year, the CTV Creative Agency picked up an impressive number of awards including 4 World Design Awards,” said Rick Lewchuk, Senior Vice President, CTV Creative Agency and Brand Strategy. “Last week’s achievements represent the teams’ incredible level of creative focus. Congratulations to everyone.”

Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.

Below is a complete list of 2009 Promax|BDA Promotion and Marketing Awards for CTV and its family of channels:

CTV (8 Awards)

NORTH AMERICAN GOLD
Content Promotion- Daypart/Block of Programs Spot (single) – eTalk/Access Hollywood

NORTH AMERICAN SILVER
Content Promotion-Public Service Announcement (single) – Healthy Start

NORTH AMERICAN SILVER
Content Promotion-Public Service Announcement (single) – Top 20 Under 20 (Turtle) 

NORTH AMERICA BRONZE
Promotional Item – CTV – ELIJAH Game Board

NORTH AMERICAN BRONZE
Content Promotion-Day-Part/Block of Programs Campaign – SO YOU THINK YOU CAN DANCE CANADA

NORTH AMERICAN BRONZE
Content Promotion-Made-for-television-Movie (single) – MAYERTHORPE

NORTH AMERICAN BRONZE
Content Promotion-Non-Fiction/Reality Programming Spot (multiple) – SO YOU THINK YOU CAN DANCE CANADA

NORTH AMERICAN BRONZE
Something for Nothing – Snow is a 4-Letter Word

CTV Toronto (2 Awards)

NORTH AMERICAN SILVER
Craft Categories-Copywriting – Snow Support Group-Intervention 

NORTH AMERICAN SILVER
Funniest Promo – Snow Support Group-Intervention

CTV Montreal (2 Awards)

NORTH AMERICA BRONZE
Content Promotion-News/Information Program Promotion Campaign – CTV News Image Campaign 2008

NORTH AMERICA BRONZE
Special Project Award – CTV Spirit of Giving Campaign 2008 

CTV British Columbia (8 Awards)

NORTH AMERICA AWARD GOLD
Content Promotion-Program Promotional Spot-in-House – Summercamp

NORTH AMERICA AWARD SILVER
Use of An Original Composition in a Promo – Making A Difference

NORTH AMERICA AWARD SILVER
Network, Channel, Station, Platform Branding/Image Promotion – On Air Promotion for Website – Breaking News Anytime

NORTH AMERICA AWARD SILVER
Special Projects Award – Perry’s Supercamp

NORTH AMERICA AWARD BRONZE
Content Promotion – Public Service Announcement – Summercamp

NORTH AMERICA AWARD BRONZE
Content Promotion – Public Service Announcement – Salvation Army

NORTH AMERICA AWARD BRONZE
Craft Categories – Abbotsford Air Show

NORTH AMERICA AWARD BRONZE
Funniest Promo – CTV Store Coffee Mug

/A\ (1 Award)

WORLD SILVER
Network Package Design: Image All Media – /A\: Redesign

CP24 (2 Award)

NORTH AMERICA BRONZE
Art Direction and Design: Image Campaign – CP24: 2008 Fall Image Campaign  

NORTH AMERICAN BRONZE
Craft Categories-Editing – CP24: Anywhere Anytime

The Comedy Network (1 Awards)

NORTH AMERICA BRONZE
Art Direction and Design: Image Promo – Graffiti Alley 

TSN (3 Awards)

WORLD SILVER
Topical Publication Advertising – Colour – Retro Week Print Ad 

NORTH AMERICA SILVER
Sports Bumper – NHL on TSN Bumper

WORLD BRONZE
Poster Campaign – TSN: Hockey Hall of Fame Display Redesign

TSN2 (1 Award)

NORTH AMERICAN BRONZE
General and Content Promotion Outdoor/Environmental/Transit AD Campaign – BCE Domination 

SPACE (2 Awards)

NORTH AMERICAN BRONZE
Network, Channel, Station, Platform Branding/Image Promotion-Holiday/Special Event Spot (single) – SPACE Superhero Halloween

NORTH AMERICAN BRONZE
Voice Over-Best Male – SPACE Superhero Halloween

MuchMusic (1 Award)

WORLD SILVER
Special Project Award – MuchMusic Video Awards

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