MuchMusic's Ways to Experience the 2009 MuchMusic Video Awards

MuchMusic delivers more fan access than ever before with more ways to win, more ways to watch, and more ways to be smack in the middle of the action of the MMVAs on Sunday, June 21! Viewers can cash in on 10K, get so close to the stars it invades personal space, call the shots and direct their own version of the MMVAs at, and even get a chance to get their VJ on at the official MMVAs sound check.

“The MMVAs are all about the fans,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “This year we have more ways than ever for our fans to actively engage with the MMVAs. Before the show, during the show, after the show, at home, online or live at the corner of Queen and John – the 2009 MMVAs are more exciting and more interactive than ever before.”

Below are the deets on how fans can access the 2009 MMVAs:

MMVAs Wristbands
June 13
Let the pandemonium begin! Fans aged 14+ should keep Saturday, June 13 – and the days leading up to it – completely free if they want a coveted wristband for the 2009 MMVAs. The giveaway starts at 8 a.m. so fans should be at the corner of Queen and John in Toronto extremely early for a chance to capture the hottest ticket in town! Only one wristband per person is allowed and fans must be prepared to have it affixed to their wrist until the show on June 21. Music lovers are highly encouraged to help make a difference and bring a non-perishable food item for the Daily Bread Food Bank and, as always, photo ID is absolutely mandatory!

June 21
Wanna win 10K?  Watch the MMVAs live on June 21 and look for questions that appear on the TV screen in real time. Then, go to to answer the MMVAs related trivia questions for a chance to win. Each correct answer is worth a ballot in the grand prize draw for…yup, a sweet 10 grand! The more ballots earned, the better the chance of winning the cash. It’s the easiest 10K ever!

Nokia SoundCheck
Closes June 8
This year, viewers have a chance to host the first-ever Nokia SoundCheck the day before the big show. Fans must upload a photo and a convincing argument to prove they can intro bands, mingle with the stars, and pump up the crowd just like a Much VJ. The winner gets an on-air shot June 19 on MUCHONDEMAND. Watch for the winner’s tweets, live video, photos, and blogs on

Pepsi presents MMVAs Backstage Live

June 21 and Pepsi join forces to bring fans six cameras, six different perspectives, and six different ways to watch. Viewers watching the show on TV with their computers close by get an all access view as Pepsi presents MMVAs Backstage Live. Fans get the ULTIMATE second screen experience by hitting up and directing the show themselves. Choose from six different angles – backstage live, on the stage, and in the crowd to see what’s happening in real-time. That means no commercial breaks and getting so close that even Joe Jonas’ sweat can drip onto your keyboard.
Cross-Canada Flyaway Contests
Much has joined forces with partners to bring fans near and far the ultimate MMVAs experience…in person! Winners receive flyaway prize packages, including VIP passes to the show. Whether fans live in Red Deer or Fredericton, there’s always a chance to win. Look for details on and with the following partners in the weeks ahead:

Vancouver – The Beat 94.5
Calgary – Energy 101.5
Toronto – 104.5 CHUM FM
Toronto – Z103 FM
Toronto – Flow 93.5
Winnipeg – 94.3
Halifax – 101.3 FM

Behind The Scenes Action on
June 20 & 21
Can’t make the Nokia SoundCheck? Get the gossip straight from the horse’s mouth when artists and the gang keep fans in the loop with exclusive celeb blogs, photos, and Twitter updates on June 20 and June 21. Viewers can also upload their own videos and photos to Show Me Yours.

UR FAVE Voting

Ends June 21
Fans get to have their say by helping choose the MMVAs UR FAVE award categories: UR FAVE New Artist/Group, UR FAVE Video, and UR FAVE International Video. The public can vote at or by texting MMVA to 299299. Voting continues all the way up until June 21 and fans can even vote during the show to make sure their favourites get the recognition they deserve!

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