The 2009 Juno Awards Viewer Rating

Last night’s broadcast of THE 2009 JUNO AWARDS won a gold medal for CTV, attracting an average audience of 1.227 million viewers. The two-hour broadcast pulled in more viewers from 9-11 p.m. than any other broadcaster, with total viewers and the key selling demos A25-54 and A18-49, preliminary overnight data from BBM Nielsen Media Research confirms. More than 4 million viewers watched some part of the two-hour show, which was broadcast in high definition and 5.1 surround sound from General Motors Place in Vancouver, British Columbia. The audience compares to the broadcast of Canada’s Music Awards in 2005 (1.217 million) and 2006 (1.225 million).

A closer look reveals that THE 2009 JUNO AWARDS on CTV was the most-watched program from 9-11 p.m. last night, attracting 30% more total viewers than Global (FAMILY GUY/AMERICAN DAD/THE UNIT; 849,000), 51% more viewers A25-54 and 5% more viewers A18-49.

“Vancouver stepped onto the podium with THE 2009 JUNO AWARDS,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “With an enthusiastic host city, a terrific line-up of performers, a hilarious host, and an extraordinary production, THE 2009 JUNO AWARDS broadcast was a wonderful prelude to Vancouver 2010.”

Highlights from the broadcast are now available on demand on The CTV Broadband Network at junos.CTV.ca. As well, MuchMoreMusic presents an encore broadcast of THE 2009 JUNO AWARDS on Thursday, April 2 at 8 p.m. ET.

eTalk at the JUNOS attracted 421,000 viewers on CTV and Star! for its red carpet arrivals special at 7 p.m. The one-hour pre-show saw its audience increase 42% among A18-49 and 15% among A25-54 compared to last year. Hosted by ETALK’s Ben Mulroney and Tanya Kim, the star-studded special featured presenters, performers, nominees and celebrities including multiple-award winners Nickelback, Michael Bublé, Diana Krall and Elvis Costello, Sarah McLachlan, Hedley, Deborah Cox, Bryan Adams and Kathleen Edwards and host Russell Peters. ETALK continues their exclusive coverage of the 2009 JUNO AWARDS – including interviews from backstage in the exclusive ETALK Lounge – with a 30-minute wrap-up special tonight from Vancouver at 7 p.m. ET on CTV.

Hosted by comic sensation Russell Peters from Vancouver’s General Motors Place, The 2009 JUNO Awards saw Nickelback take home three trophies, including the Juno Fan Choice Award (presented by Pepsi), Album of the Year (sponsored by Canadian Recording Industry Association), and Group of the Year.

Four other awards were handed out over the course of the broadcast. Indie-pop sensation Lights was named New Artist of the Year (sponsored by FACTOR and Canada’s Private Radio Broadcasters), while rap/reggae chameleon Kardinal Offishall won Rap Recording of the Year. Dallas Green was named Songwriter of the Year (sponsored by SIRIUS Satellite Radio) and Sam Roberts was awarded Artist of the Year. Also during the broadcast, famed 80s band Loverboy were inducted into the Canadian Music Hall of Fame. A complete list of winners can be found at www.junoawards.ca or www.junos.CTV.ca.

The two-hour broadcast was jam-packed with performances by 18 different artists. Multiple winners Nickelback literally opened the show with a bang, performing “Something in Your Mouth” amid a sizzling pyrotechnical display. Also performing during the broadcast were award-winner Sam Roberts, Simple Plan, Alan Waters Humanitarian Award winner Sarah McLachlan, and New Group of the Year and Alternative Album of the Year winners The Stills. Another performance slot saw country music star Crystal Shawanda, R&B singer Divine Brown and JUNO Award winner Serena Ryder share the stage as they sang their latest hits in succession.

Additionally, Songwriter of the Year award winner Dallas Green teamed up with special surprise guest Gord Downie for a beautiful performance of “Sleeping Sickness” while Canadian music icon Bryan Adams sang “Walk on By” accompanied by Kathleen Edwards on violin. Finally, Canadian folk-rockers Great Big Sea teamed up with Hawksley Workman and world music group Eccodek for a show-stopping closing number.

Returning as host for the second year in a row, Peters pulled no punches in a caustic and hilarious opening monologue, skewering everyone from Steven Page and Anne Murray to Sarah McLachlan and Loverboy.

THE 2010 JUNO AWARDS, Canada’s Music Awards, will air on CTV on Sunday, April 18, 2010 from St. John’s, NL. It will be the ninth year in a row that THE JUNO AWARDS will air on CTV, the official broadcast partner of the JUNO Awards. Since 2002, CTV has presented THE JUNO AWARDS from across Canada, bringing a local, electrifying stadium show to millions of Canadian viewers at home.

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