L’Oréal Paris And Winners Lead Sponsor For Project Runway Canada

Brains and beauty…Canwest is pleased to announce that L’Oréal Paris has returned as the lead sponsor of the Gemini award-winning series Project Runway Canada, along with official fashion retailer and partner, Winners.

Debuting on Global Tuesday, January 27 – 10pm ET/PT, Project Runway Canada continues to raise the bar this season with an even bigger and better integrated sponsorship deal with L’Oréal Paris and Winners. The brands of the much-lauded beauty and fashion leaders will be strategically utilized across all mediums including in-show, on-air, online and in print throughout the duration of the series run on its premiere network, Global, and in encore presentations on SLICETM.

“Project Runway Canada, without a doubt, is the ideal program to showcase these two formidable brands. We couldn’t be more pleased to have L’Oréal Paris and Winners back on board for this all-new season,” said Errol Da-Ré, Executive Vice President of Sales, Canwest Broadcasting. “Both are considered significant entities in the beauty and fashion industries; and in conjunction with our hit reality series, this is truly a powerful combination.”

As official beauty partner, L’Oréal Paris shares its knowledge of the latest trends and brings hands-on makeup and hair expertise to designers and viewers throughout the competition. The in-show components feature consultations between the designers and the L’Oréal Paris’ team of experts as they create the makeup and hair looks that will complement the contestant weekly designs.

Brand new this season is the L’Oréal Paris “Ask an Expert” feature providing users professional one-on-one advice available on the official Project Runway Canada website on GlobalTV.com/runway. The site will also include enhanced profiles from L’Oréal Paris Beauty Experts Eddie Maleterre and Eric Del Monaco, model blog integrations highlighting key products for creating the designer’s model look, and as well, the online L’Oréal Paris beauty page presents a quick round-up of the week’s winning look.

“L’Oréal Paris is pleased to partner with Project Runway Canada for a second season. As fashion and beauty are united in all Fashionistas’ minds, this alliance is a natural fit and an unparalleled way to bring our brand to life,” said Anik Gagnon, Communications Director for L’Oréal Paris. “Our role as beauty expert to the contestants shines a spotlight on our longtime and on going commitment to supporting Canadian designers, most specifically in the case of Project Runway Canada in supporting up and coming talent.”

Through the courtesy of Winners, the designers have unlimited access to the Winners Accessory Wall that houses all the latest shoes, handbags, and jewelry to complete their looks for the design challenges. As well, in addition to sponsoring the season’s Photo Gallery on the official Project Runway Canada site (GlobalTV.com/runway), Winners further complements the series broadcast with online features of their weekly accessory selections with exclusive tips for fashionistas nationwide.

“Winners is thrilled to return as the retail sponsor of Project Runway Canada, offering the perfect finishing touches for the contestants’ designs via the Winners Accessory Wall,” commented Shannon Johnson, Manager of Public Relations and Sponsorships, Winners Merchants International. “Winners delivers the hottest designer labels in-store everyday, and we are proud to support the fashion leaders of the future.”

The first of 12 all-new episodes of Project Runway Canada on Global premieres next Tuesday at 10pm ET/PT. Supermodel Iman returns as the Host, with renowned Canadian designer, Brian Bailey as the series mentor.

“The L’Oreal Beauty Experts, led by Eddie and Eric, and the Winners Accessory Wall play an important and valuable role in the show. They provide legitimate, integral content that marries perfectly with Project Runway Canada.” says John Brunton, President and CEO of Insight Production Company Ltd.

To access complete program & broadcast information, please log-onto: www.canwesttvmedia.com User ID: canwest / Password: press

Project Runway Canada encores on SLICETM beginning Saturday, January 31 at 9pm and again on Mondays at 10pm ET/PT.

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