Generation Y TV

Finally….A Forum for Twenty Somethings:
ichannel’s “The What Is!”

Toronto – January 23, 2009 – It’s not hard to figure out what demographic most television current affairs shows are targeting. Watch a commercial break, and you’re likely to see ads for cholesterol controllers, prostate treatments and retirement funds.

That’s why digital television network ichannel formed a partnership with Not Like Us Productions, the creative young minds behind the indie television series “Twixters” as well as the Cynically Tested Channel on MySpace and YouTube. The result is a series called “The What Is!”.

Hosted by comedian Dan Speerin, “The What Is!” is a collection of timely and irreverent exposés that explore issues largely overlooked by typical news magazines. The issues presented are real, and the content is factual. However, the programs deliver each topic with a lampoonery, typical of satirical “political commentaries” like The Daily Show with Jon Stewart.

ichannel aired a pilot, The What Is: Election 2008!, in October. Audience and critical response to the premiere were so positive that three more installments have been completed, and more shows are in pre-production.

Episode one of the series premieres on Thursday, February 12th at 7:30pm ET. Titled “The Rebuttal” it features Speerin and his “focus group” as they fight back against “the growing media backlash toward Generation Y”.

Program number two, “The Drop Fees Bailout” is scheduled to air Thursday, February 19th. Focus group and man-on-the-street segments analyze student debt and implore the government to provide federally or provincially funded relief.

The third show, titled “The Awkward Office”, explores the possibility of a growing generation gap in the modern work place, as well as an emphasis on the current job economy. Included is an interview with Workopolis president Patrick Sullivan.

Each show is repeated on the following Friday night at 10:30pm ET, exclusively on ichannel – Intelligent Television. ichannel is available by subscription from cable and satellite providers across Canada.

For further information, contact:
Vince Kesavamoorthy, “The What Is!” Producer, (647) 287-5374, vince@twixterstv.com
Alan So, “The What Is!” Producer, (416) 689-7987, alan@twixterstv.com
Rosemary Fusca, ichannel Head of Programming, (416) 756-5523, rfusca@stornoway.com

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