CTV pulls plug on Canadian Idol

When you read “As a result of the current economic climate, production of Canadian Idol will rest for the 2009 broadcast year,” you have to wonder what is really going on.

Yes folks, Canadian Idol, that vestibule of revenue gathering for CTV has been rested due to the *cough* current economic climate and that because ad revenues are taking a dive then the ends don’t justify their means.

One would have thought that having Canadian Idol back in 2009 would have been the smartest thing to do. If people aren’t going out spending money, are they not going to be sitting in front of their television sets being entertained at home?

And advertisers not wanting to front due to the constant call of recession are only adding to the problem. The only way out is for people to spend money again. Locking the vaults and not wanting to back one of the biggest ratings winners of 2008 is simply put, ludicrous.

So why is this really happening? The only thing I can think of is that there was no one smart enough at CTV who could find a solution that worked for everyone. Instead of choosing smaller profits, they’ve settled for significantly smaller profits.

It will be very interesting to see what replaces Canadian Idol once American Idol ends. Whatever it is, I doubt CTV will be gloating about their ratings come June.

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