‘A’ Surpasses E! and Citytv to Get Top Marks in Fall Report Card

– ‘A’ leads in key demos nationally and in Vancouver and Toronto –

Toronto, ON (November 6, 2008) – Six weeks into the Fall television season, ‘A’ is now attracting more viewers than E! and Citytv. Nationally and in Vancouver, ‘A’ leads E! and Citytv among both key demos. In Toronto, ‘A’ leads Citytv and competes aggressively with E!, now tying E! among A18-49. The new network has seen dramatic growth in double and even triple digits at the expense of E! and Citytv, both nationally and in the metered markets.

“With a popular mix of comedy, reality and drama, ‘A’ is making the grade this Fall,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “We said in June that the ‘A’ schedule was designed to compete, and it has.”

‘A’ Performance, Fall 2008 vs. Fall 2007

(Percentages in parentheses indicate increase/decrease versus Fall 2007)

National (Audience)
P2+ A25-54 A18-49
‘A’ 294,000 170,000 157,000
(+30%) (+45%) (+34%)
E! 223,000 124,000 118,000
(-19%) (-12%) (-12%)
Citytv 161,000 92,000 99,000
(-44%) (-47%) (-41%)

P2+ A25-54 A18-49
Audience Rating Rating
‘A’ 72,900 1.1 1.0
(+59%) (+38%) (+43%)
E! 68,000 1.2 1.0
(-18%) (-14%) (-23%)
Citytv 50,000 0.9 0.9
(-39%) (-40%) (-40%)

P2+ A25-54 A18-49
Audience Rating Rating
‘A’ 45,000 1.9 1.7
(+67%) (+73%) (+70%)
E! 33,000 1.1 1.0
(-32%) (-35%) (-38%)
Citytv 22,600 0.9 0.9
(-45%) (-47%) (-47%)

BBM Nielsen Media Research, 9/22-11/2/08, Monday-Sunday, 8-11 p.m.

‘A’ has quickly become a favourite choice among Canadian television viewers, buoyed by the success of series such as TWO AND A HALF MEN, which has delivered several million-plus audiences and now ranks in the Top 20 list of most-watched programs in the country for both A25-54 and A18-49. Meanwhile, FRINGE on ‘A’ has become one of the most-watched new programs of the fall.

Among the most-watched programs for total viewers nationally on ‘A’, E! and Citytv, ‘A’ delivers six out of the Top 10 programs while E! delivers three and Citytv one:

Top 10 Ranked ‘A’, E! and Citytv Programs, Fall 2008 Season-to-Date
# P2+ A25-54 A18-49
1 Two and a Half Men ‘A’ Two and a Half Men ‘A’ Two and a Half Men ‘A’
2 Fringe ‘A’ Fringe ‘A’ Fringe ‘A’
3 Knight Rider E! Knight Rider E! Knight Rider E!
4 America’s Funniest Home Videos ‘A’ Private Practice ‘A’ How I Met Your Mother E!
5 Ugly Betty City How I Met Your Mother E! Private Practice ‘A’
6 Private Practice ‘A’ Worst Week E! Ugly Betty City
7 Extreme Makeover: Home Edition E! Cold Case ‘A’ Chuck City
8 How I Met Your Mother E! Eleventh Hour ‘A’ Worst Week E!
9 Cold Case ‘A’ Ugly Betty City Biggest Loser E!
10 Eleventh Hour ‘A’ Chuck City Samantha Who? ‘A’
BBM Nielsen Media Research, 9/22-11/2/08

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