CTV and Bell Mobility Team Up to Offer Canada’s Most Extensive Mobile Video Content

Toronto, ON (October 24, 2008) – CTV, Canada’s largest private broadcaster, and Bell Mobility today announced a partnership to offer clients the most extensive line-up of mobile video content in Canada. Mobility clients can now access new CTV made-for-mobile channels with Bell Live TV, and choose from a new, expanded video clip catalogue.

Through the deal, CTV brands – including MuchMusic, MTV, TSN, The Comedy Network, FashionTelevision Channel, etalk, CTV Newsnet, BNN and RDS – are now available to Bell Mobility subscribers with video enabled mobile phones. It’s the most robust mobile video offering ever available in Canada.

“Extending our relationship with Bell allows us to offer even more unprecedented mobile video content,” said Stephan Argent, Vice-President, CTV Digital Media Group. “As mobile devices continue to grow in popularity, CTV is making sure we provide Canadians with the most up-to-date and in demand content. This deal delivers on our promise that consumers can access our programming across multiple platforms, and reaffirms CTV’s commitment to providing Canadians with what they want, when they want it.”

“By partnering with a broadcast leader like CTV, Bell is able to deliver the relevant and current content our mobile clients want wherever they might be,” said Adel Bazerghi, Senior Vice President of Products at Bell Mobility. “CTV joins a growing roster of mobile TV and video services, including a broad selection of news, weather, entertainment, sports channels, that take full advantage of our high-speed mobile data service and our premium selection of 3G smartphones.”

Included in the new offering are streaming video clips available on demand from five CTV channels – MuchMusic, TSN, RDS, etalk and The Comedy Network. These channels join several previously available CTV channels offering mobile video content. The full line-up of CTV brands and channels from which Bell Mobility clients can access video clips is:

· MuchMusic – Interviews from today’s biggest artists such as Coldplay, Jonas Brothers and Nas along with MuchMusic programs such as Much on Demand and Punk’d.

· MTV – A selection of U.S. and Canadian programming such as The Hills, Beavis and Butthead and Andy Milonakis.

· The Comedy Network – A selection of U.S. and Canadian programming such as Chappelle’s Show and The Sarah Silverman Program.

· TSN – A variety of sports highlights such as CFL and NBA, analysis and discussion plus clips from TSN signature shows such as The Reporters and Off the Record.

· etalk – Breaking stories and celebrity interviews from Canada’s most-watched source for entertainment news

· CTV Newsnet – Regularly updated top stories from across the country and around the world.

· BNN – Quick financial news hits from BNN signature segments such as Market Look Ahead, Invest Style, Market Cap and Market Call Tonight.

· RDS – A variety of French language sports highlights, analysis and discussion plus clips from RDS signature shows such as Info Sports and Le monde du sport Gillette.

· South Park – This premium channel offers full episodes of South Park, the popular Comedy Network series, for $3/month.

In addition, made-for-mobile, linear versions of MuchMusic, MTV, The Comedy Network and FashionTelevision Channel are now available on Bell’s Live TV service. Mobile users can “tune in” at any time to see ongoing programs on the channels.

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