Air Canada Amazing World Experience Contest

Fly the World: CTV’s THE AMAZING RACE and Air Canada Team Up On “The Air Canada Amazing World Experience” Contest

– Grand prize includes a trip to four destinations around the world, flying in Air Canada’s Executive First Suite –

Toronto, ON (October 29, 2008) – As teams on THE AMAZING RACE continue their race around the world, viewers will have a chance to take their own trip of a lifetime as CTV and Air Canada launch an exciting new contest, “The Air Canada Amazing World Experience.” Created by CTV with Air Canada and Montreal ad agency, Marketel, this unique contest gives fans and avid travelers the opportunity to win a trip to one of four destinations around the world – in Asia, Europe, South America, or Australia – or have a chance at the Grand Prize: to fly to all four continents in style, in Air Canada’s Executive First Suite. THE AMAZING RACE airs Sundays at 8 p.m. ET on CTV (visit CTV.ca to confirm local broadcast times).

CTV viewers can log on to CTV.ca to enter the random draw for a shot at winning one of four overseas trips and the Grand Prize. The contest runs until November 23rd.

“THE AMAZING RACE has inspired viewers nationwide to want to travel and see the world,” said Mary Kreuk, Vice-President, Marketing, CTV Inc. “CTV and Air Canada’s exclusive contest will now give Canadians a chance to actually experience a trip of a lifetime, and experience it in style.”

“As Canada’s national airline we fly millions of Canadians to exotic and interesting places around the world, and our new Executive First Suite is an industry leader,” said Charles McKee, Air Canada’s Vice-President, Marketing. “We’re delighted to partner with CTV, Canada’s most watched TV network, in this amazing contest.”

The four prizes include a trip for two, including flights and accommodations, to a destination in Asia, Europe, South America or Australia. Entrants will also have the opportunity to win the Grand Prize, a trip for two to all four destinations. The lucky winners will travel in Air Canada’s Executive First Suite, a refined, personal space with lie-flat beds and hours of on demand entertainment at their fingertips. Winners will be able to fly to whichever city they choose from a list of cities available at the time of departure from the four prize locations. Aeroplan members can also win one of five prizes of 100,000 bonus Aeroplan® miles.

CTV is promoting “The Air Canada Amazing World Experience” contest with 30-second, 10-second and five-second on-air promos, encouraging viewers to enter the draw. The promo will also be airing on Metrovision screens in Montreal. Online banners, including a button on the CTV.ca homepage, will appear on CTV.ca, travelandescape.ca and discoverychannel.ca, as well as on Air Canada’s website at www.aircanada.com.

In the next episode of THE AMAZING RACE, “Please Hold While I Singe My Skull” (Sunday, November 2 at 8 p.m. ET), one racer thinks his team mates flirting is causing them to lose their focus during a roadblock, while another team battles Mother Nature’s windstorm during a detour.

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