3.1 Million Canadians watch David Cook win American Idol

David Cook’s coronation as the seventh American Idol was watched by 3.1 million viewers last night on CTV, up 18% compared to last year. It was the most-watched Idol episode of the season and one of the most-watched broadcasts on Canadian television this year. The highly anticipated finale peaked at 3.7 million viewers in the nail-biting final minutes as Cook, the 25-year-old, soft-spoken, spiky-haired bartender from Blue Springs, Missouri, defeated David Archuleta, the angelic 17-year-old from Murray, Utah.

The American Idol finale was the fourth most-watched broadcast of the year on Canadian television following The Academy Awards, Super Bowl XXI and CSI (American Idol episodes comprise six of the 10 most-watched broadcasts of the year on Canadian television).

It was the #1 program of the night in all major demos by a wide margin.

It was the #1 program in Canada’s two largest television markets, with an astonishing 1.01 million watching in Toronto alone in the last half-hour.

The season finale was up 18% over last season’s Jordin Sparks/Blake Lewis finale (2.62 million viewers) among total viewers as well as A25-54 (+13%) and A18-49 (+5%).

American Idol powered CTV to an incredible night which saw 1 million + viewers tuned to the network through five hours of programming from 6 p.m. – 11:30 p.m. In all, CTV delivered the Top 5 programs of the night on Canadian television:

1. American Idol (3.103 million)
2. CSI: New York (Season Finale, 2.05 million)
3. CTV Evening News (1.507 million)
4. Criminal Minds (Season Finale, Non-Simulcast, 1.284 million)
5. CTV National News (1.2 million)

Source: Preliminary overnight data, CTV Full (BBM Nielsen Media Research).

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