New Show Premieres onThursday, February 28th, at 8:00pm ET on Citytv

New Comedic Competition Show Challenges Some of Fashion’s

Most Beautiful Men and Women to Work the IQ Runway

February 22, 2008

Do smart models really exist or does a life devoted to getting by on one’s looks make a person less intelligent? Fashion expert Mary Alice Stephenson and intellectual commentator Ben Stein attempt to find out when “America’s Most Smartest Model” premieres Thursday, February 28, 2008 on Citytv Toronto, Calgary, Edmonton and Vancouver.

Broadcast Schedule:

Citytv Toronto Thursday, February 28, 2008 at 8:00pm ET

Citytv Calgary Thursday, February 28, 2008 at 8:00pm MT

Citytv Edmonton Thursday, February 28, 2008 at 8:00pm MT

Citytv Vancouver Thursday, February 28, 2008 at 8:00pm PT

If beauty is a double-edged sword, no one has it worse than models! Eight male and eight female models, all of whom think that they have the perfect combination of beauty and brains, set out to challenge the wide spread belief that looks and smarts are mutually exclusive. The competitors must live together and face off in various challenges that put their beauty and intelligence to the test. The hopefuls must convince fashion guru Mary Alice Stephenson and academic Renaissance man Ben Stein that they can master science, anatomy and general trivia while competing in outrageous photo and commercial shoots. Successful teams and individuals will move one step closer to the $100,000 grand prize and the coveted title of “America’s Most Smartest Model” while those models that fall short will face elimination.

About the Hosts:

Mary Alice Stephenson, one of the world’s most sought after commentators, stylists, creative directors, consultants, and experts in the fashion and style industries will use her knowledge and expertise to help guide these contestants through the trials and tribulations of the modeling world. Stephenson has served as fashion and beauty trendcaster for various television networks and multi-media platforms reporting from backstage at the world’s top runway shows to front- and- center on high profile red carpet events. Throughout her career Stephenson has worked alongside the world’s most legendary fashion editors and with Hollywood’s most fashionable celebrities. Currently, she is a contributing fashion editor at Harper’s Bazaar magazine and manages her own consulting firm analyzing trends for her A-list celebrity clients and Fortune 500 companies.

Ben Stein is the former host of the hit game show “Win Ben Stein’s Money,” which won seven Emmy Awards. He is a columnist for The New York Times, a commentator for CBS News and Fox News, a columnist for Yahoo!Finance and for The American Spectator. He was a speechwriter for Presidents Richard Nixon and Gerald R. Ford. He is the author of more than thirty books, mostly on finance. He is also a former trial lawyer, law teacher and economist. His part as the boring econ teacher in “Ferris Bueller’s Day Off” is considered a cult classic.

Can models be more than just pretty faces? Find out when “America’s Most Smartest Model” premieres Thursday, February 28th, 2008 on Citytv Toronto, Calgary, Edmonton and Vancouver.

“America’s Most Smartest Model” is created and executive produced by Mark Cronin and Cris Abrego for Mindless Entertainment and 51 Pictures, who also produces the record-breaking “Flavor of Love”, “Rock of Love with Bret Michaels”, “I Love New York”, “The Surreal Life”, and “My Fair Brady”. Ben Samek also executive produces for the company.

Thursday, February 28th, at 8:00pm ET on Citytv

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