MTV.ca & muchmusic.ca hit 120 Million Video Streams

mtv.ca and muchmusic.com Video Streams Hit Record High of 120 Million in 2007

– Fans Stream Hit Shows and Hot Music Videos on MTV and MuchMusic’s Websites –

– MuchMusic’s Websites and mtv.ca Receive Combined Total of 19 Million Unique Visitors –

– Avril and Rihanna Both Score Top 10 Hits at muchmusic.com –

Toronto, ON (January 9, 2007) Fans made mtv.ca and muchmusic.com their choice spot for watching top-rated shows and hot music videos on the Web with a combined total of 120 million video streams last year. Video streams on each site increased by a combined total of 360 per cent over 2006. Other key performance measures – unique visitors and average time spent – indicate that Canada’s premier music and youth destinations continue to deliver the kind of content fans crave.

“Millions of fans are streaming video content like never before and they’re making mtv.ca and muchmusic.com the top sources for their online entertainment,” said Brad Schwartz, Senior Vice President and General Manager, Music & Youth Services, CTV Inc. “That’s compelling news for advertisers wanting to reach this highly sought-after audience across platforms.”

Last year video streaming on mtv.ca accounted for 80 per cent of site activity. Of all the series available, fans consumed The Hills franchise most often, followed by fan favourites Laguna Beach and A Shot at Love with Tila Tequila. The 2007 MTV Video Music Awards was the most-watched special on mtv.ca.

Music videos represented 87 per cent of all streaming video content on muchmusic.com. Canadian sensation Avril Lavigne scored two hits in the Top 10, including Girlfriend at #1, while Rihanna scored three Top 10 hits on muchmusic.com. She was also the top artist on the site with more than 800,000 video streams as fans tuned in to watch the sexy singer’s video chart-toppers.

A combined annual total of nearly 19 million unique visitors drove the record-breaking number of video streams on mtv.ca and MuchMusic’s sites. The sites kept each fan locked for an average of more than 50 minutes per month with thousands of hours of show content and a library of more than 10,000 music videos.

Top 10 most-watched music videos on muchmusic.com for 2007:

Avril Lavigne – Girlfriend
Rihanna Feat. Jay-Z – Umbrella
Fergie – Big Girls Don’t Cry
Timbaland Feat. Keri Hilson, D.O.E. & Sebastian – The Way I Are
Hilary Duff – Stranger
Christina Aguilera – Candyman
Rihanna – Don’t Stop The Music
Rihanna – Shut Up and Drive
Kanye West – Stronger
Avril Lavigne – When You’re Gone

Top 10 most-watched series on mtv.ca for 2007:

1. The Hills
2. Laguna Beach
3. A Shot at Love with Tila Tequila
4. The Real World: Sydney
5. The Real World: Denver
6. The Leak
7. The 2007 MTV Video Music Awards
8. Hot 5 on Overdrive
9. Mix Up
10. MTV Drops

About MuchMusic:
The number one Canadian brand for teens and young adults, MuchMusic is an integral part of today’s pop-culture landscape, engaging and interacting with its audience like no other since August 1984. Live performances and interviews with world-famous Canadian and international musical artists and celebrity guests make MuchMusic’s acclaimed street-front studios in Toronto Canada’s epicentre of celebrity. A multi-platform, Canadian icon, MuchMusic was recognized by Strategy magazine as the “Brand of the Year” (2005) and has won numerous Gemini Awards, most recently for the 2006 MuchMusic Video Awards. The always-innovative and cutting-edge muchmusic.com is a favourite destination for Canadian youth delivering MuchAXS, a viewer-controlled broadband player; Show Me Yours, a user-generated content site; new-music sneak peek First Spins; and music and ringtone downloads.

MuchMusic spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to VideoFACT, a Foundation to Assist Canadian Talent.

MuchMusic targets fans aged 12-34, and distributes programming to 120 countries and 7.5 million households across Canada via cable, satellite, online and on mobile.

MuchMusic is a division of CTV Limited.

About MTV
MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms, including a revolutionary broadband service, MTV.ca, and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada’s Number One television brand and MTV Networks, the world’s most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world.

About the author