This Fall's Breakout Hit: Private Practice Fever Rises on CTV

This Fall’s Breakout Hit: Private Practice Fever Rises on CTV

— Only New Series to Crack Canada’s Top 20 —

— Hit Show Outpaces First Season of Heroes —

Toronto, ON (November 21, 2007) – It’s official. CTV’s Private Practice is this fall’s biggest breakout hit, pacing better in Canada during its first seven weeks than Heroes did in its first season last year, data from BBM Nielsen Media Research confirms. It’s the highlight of a strong fall season for CTV, which has seen great success with its new series: in addition to breakout hit Private Practice, CTV also has this fall’s big-buzz series Pushing Daisies and teen hit Gossip Girl.

In advance of another new episode of Private Practice tonight on CTV (8 p.m. ET), a snapshot of the performance of the series indicates:

In its first seven weeks, Private Practice is delivering 22.5% more viewers than the first seven weeks of Heroes last fall among total viewers, and 25% more viewers among women 18-49. [i] This is even more remarkable considering Private Practice has aired out of simulcast on CTV since its second episode.
Private Practice has even delivered a larger audience on average this fall than Heroes’ current second season: +23% among F25-54, +2% among F18-49 and +4% among total viewers.[ii] Private Practice is the #1 new program among total viewers and in all key demos, including A25-54, A18-49 and A18-34.[iii] The series’ healthy prognosis is confirmed by its weekly audience average of 1.4 million viewers.

Private Practice is the only new scripted series to rank in the Top 20 among all key demos, placing as high as #17 in A25-54 and #18 among total viewers.[iv Private Practice is one of the only new series with traction, consistently delivering million-plus audiences. Some out-of-simulcast episodes have delivered nearly as many viewers as the series’ simulcast premiere.[v]

“The bona fide breakout hit of the fall season, Private Practice has a glowing prognosis,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “Hats off to series Creator and Executive Producer Shonda Rhimes for delivering yet another ratings winner that connects with viewers.”

In tonight’s brand new episode, “In Which Cooper Finds a Port in His Storm,” Cooper returns to the online dating game with surprising results; Addison goes out on a date with one of Violet’s patients; Naomi and Sam make a house call at a convent; Dell gives a tour of Oceanside Wellness to his midwifery classmates; and Addison and Pete participate in a “Safe Surrender” program, coming to the aid of a teenaged new mother. Canadian David Sutcliffe (Gilmore Girls) guest stars as an LAPD Officer who is romantically interested in Addison.

Private Practice stars Dr. Addison Forbes Montgomery (Kate Walsh, Grey’s Anatomy) as a renowned surgeon who has left behind Seattle Grace Hospital, a broken marriage and torn relationships and arrived in Los Angeles for sunnier weather and happier possibilities. Beginning a new life at the invitation of her friend, fertility specialist Naomi Bennett (Tony Award-winning Audra McDonald, Wit), Addison joins Naomi’s ex-husband, internist Sam Bennett (Taye Diggs, Daybreak), psychiatrist Violet Turner (Amy Brenneman, Judging Amy), pediatrician Cooper Freedman (Paul Adelstein, Prison Break) and alternative medicine guru Pete Wilder (Tim Daley, The Nine) at the chic Oceanside Wellness Clinic. Also starring are KaDee Strickland as Dr. Charlotte King (American Gangster) and Chris Lowell (Veronica Mars) as William Dell Parker.

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