Nearly 2 Million Viewers for the 2007 Scotiabank Giller Prize on CTV

CTV Ratings Alert – November 8, 2007

Nearly 2 Million Viewers Watch The 2007 Scotiabank Giller Prize as CTV
Congratulates Winner Elizabeth Hay

Canada’s most acclaimed literary award returned to television for another glitzy presentation of the prestigious Scotiabank Giller Prize this week. In all, more than 1.9 million Canadians watched some part of the broadcasts on Bravo! and CTV. In addition, CTV’s series of seven, 30-minute Giller profiles aired to a cumulative 1.6 million viewers on CTV.

Last night at 8 p.m., 330,000 viewers tuned in to CTV to see Elizabeth Hay win The 2007 Scotiabank Giller Prize for her novel Late Nights on Air. Taking home the grand prize of $40,000, Hay’s win was also watched by 103,000 Canadian literature fans earlier in the day on CTV at 10 a.m. ET. Bravo!’s live broadcast of The Giller Prize on Tuesday night generated 24,000 viewers, up 33% from when The Giller Prize last aired on Bravo! in 2003. CTV and Bravo!’s cumulative audience (457,000 viewers) for The Giller Prize compares favourably with last month’s broadcast of The 22nd Annual Gemini Awards (447,000 viewers).

A series of half-hour profiles of the short-listed authors, Vincent Lam and Prize founder Jack Rabinovitch also generated significant daytime audiences on CTV in the days leading up to the Giller broadcast. On Monday, the eve of The Giller Prize broadcast, a profile of last year’s winner Vincent Tam drew 266,000 viewers at 1 p.m.

“Congratulations to Elizabeth Hay and all of this year’s finalists,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “As proven once again by these audience numbers, Canadians want to be part of this magical evening. We’re proud to support the Prize and all that it
represents for literature in this country.”

For the second year in a row, The Giller Prize was streamed online on The CTV Broadband Network at Bravo.ca and giller.CTV.ca, bringing Canadian literature to the world. The broadcast is still available on demand at Bravo.ca and giller.CTV.ca along with additional exclusive Giller Prize coverage.

All audience figures represent preliminary overnight data from BBM Nielsen Media Research.

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